2 May 2022  |  From the friendly caves of Pixie Hollow.

 

So. A few people asked me if I'm ok because I've got a bald head.

 

Yep. Alopecia is a thing and I've lived with it since age 16. 

 

At age 30 I shaved my hair off and laughed the entire time. (It's amazing. Ladies, listen!)

 

I've worn wigs since and that only because otherwise everyone simps around asking if you've got cancer.

 

I don't have much sympathy with people who shave their hair off because they're raising money for cancer sufferers. Please, biatch, yours is gunna grow back. 

 

Shaving your head for a woman is about the most liberating and amazing thing you can do. Why? Because you realise how much of your identity is in your damned hair. So if you've never done it, please do. (Plus wigs stop you pouring millions of brutal chemicals over the largest organ of your body every month...)

 

I liken shaving my head to taking a flame-thrower to your content.

 

As Gary McGovern is showing the world, one of the biggest wastes (and biggest environmental impacts) is data. Chiefly content you never look at or use again ever.

 

The rate of content reuse is piffling. Even people who intend to use their content again rarely do. It's so low that it's extraordinary. Yet if you wanted to print out every piece of content that's held in a toxic data lake somewhere, it would take more trees than exists on the entire planet.

 

Why do you keep your content hanging around?

 

Get a garbage man. Give that person a job. That job is to take out the trash.

 

If you've got some weird SEO hangups about deleting stuff, get over it. You can get over it by crafting yourself some earned media because the backlinks will do more for your brand than you can imagine.

 

In any case, if SEO is your chosen thing then at least make sure it's working for you.

 

One way to do that is by using keyword difficulty correctly.

 

Here's an ebook for you on using SEMRush's Keyword Difficulty Tool correctly: Download.

 

 

xx Leticia 'just bin it' Mooney

 

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the kind of spells your customers love. Its services are oracles (communication strategy, CCX, audits, investigations, quality assurance), metamorphoses (training, mentoring, coaching, wargaming), and your stories in magick hands (ghostwriting, content writing, editorial support). Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien.

 

Follow the enchanted link tree to discover more. 
 
Brutal Pixie Pty Ltd works worldwide.
PO Box 1190, Pasadena SA 5042, Australia
Phone/Text (Signal/Telegram) +61 421 925 382