If you’re a businessperson or executive worth your salt, you’ll have read The 7 Habits of Highly Effective People.

The book is by Stephen R. Covey.

But Covey didn’t write it.

The book has been a smashing, bestseller sensation its entire life, and it’s ghostwritten.

Ken Shelton collaborated with Covey to get the book done. He’s mentioned in the front-matter, but not as a ghostwriter. From memory, he was a “collaborator”.

To be clear, the concept was Covey’s. The expertise was Covey’s. The models, maps, stories: All Covey’s.

He did not hold the pen, however.

If this surprises you, do you honestly think that a man who champions right attention in the right place at the right time spent months writing his own book? You’re dreaming, mate.

This is why vast numbers of books by leaders, celebrities and politicians are ghostwritten.

Books aren’t your expertise. And just because everyone is being told now that books are great for your brand, this does not equate to writing it yourself. Getting a book done is an epic task even for a seasoned writer. Getting a book into a publishable state even more so. Therefore, why do you think you could do it yourself if your expertise is in, say, accounting, or training, or personal assistance?

This is why I’ve started offering long-form ghostwriting, as memoir, as autobiography, as non fiction works, and even as oral history.

Books can do fantastic things for you and your career.

But don’t for a second imagine that you have to do that hard slog alone.

I’m offering absolutely baseline, at-cost rates right now, paired with an astonishing array of licensee rights, so now is a fantastic time to open a conversation about your book.

If you’re curious, or even just want to see what I think of your book idea (i.e. is the investment worth it), just drop me a query to let me know.

Xx Leticia “ghosting through life” Mooney