Why would you use a ghostwriter instead of a copywriter?

1. A ghostwriter is not seeking glory, or even recognition.
2. You are the author.
3. They’re not trained in advertising.
4. They’re better at long-form copy.
5. Their interview styles are incomparable.
6. They’re capable of channelling your voice.
7. They’re not slavish about digital.
8. They won’t school you in social media.
9. They’re experienced in long-form writing.
10. They’re savvy about copyright law.
11. They can spot patterns more effectively.
12. They can teach you about story arcs
13. They understand the publishing industry.
14. They can write book proposals for you.
15. They have connections in editing, design, publishing support, and literary agencies.
16. They know how to research your idea and tell you if it’s good or not.
17. They refuse to disclose info about your project without an NDA requiring it.
18. It’s a much more personal relationship.
19. They allow you to be vulnerable when it’s important for you to be, and know how to use it to your benefit.

Curious about what it might mean for you and your business? Give me a yell.

Xx Leticia “you’re the real character” Mooney