Brutal Pixie Pty Ltd

You'll get inspirational and entertaining emails 6 days a week about content strategy, content writing, and content operations. The emails are helpful. But they're also promotional: I sell in every one! If you aren't into that, DON'T subscribe.

The secret of great messages

Published: Thu, 12/16/21

From the friendly caves of Pi ie Hollow. How many emails have you got from brands begging you to buy stuff lately? Loads, I bet. How many have you…

The pirates got me

Published: Wed, 12/15/21

From the friendly caves of Pi ie Hollow. The pirates got hold of me. I know this because I have Google Alerts set up on my name. All versions of my…

I wanted to tell you total BS today

Published: Tue, 12/14/21

From the friendly caves of Pi ie Hollow. I was going to tell you some total bullshyt today. The kind of bullshyt that people make up in their heads in…

Wanna see Santa in a thong?

Published: Mon, 12/13/21

From the friendly caves of Pi ie Hollow. In 1974, Judas Priest released its debut single Rocka Rolla. She's a classy, flashy lassy Imitation sapphire…

13 ways to p!ss off your clients with content

Published: Sun, 12/12/21

From the friendly caves of Pi ie Hollow. Today, 13 ways to use content to pyss off your clients: Send them vouchers for your ne t sale just after they…

How valuable is human connection to you?

Published: Fri, 12/10/21

From the friendly caves of Pi ie Hollow. Darling human of the Earthly realm, how important is your human connection to you? Recently a friend of mine…

Content in 2021 would kill your grandad

Published: Wed, 12/08/21

From the friendly caves of Pi ie Hollow. Imagine that you had a grandfather in his 90s who, out of curiosity, started reading some industry's content…

The surprising rules about email lists

Published: Tue, 12/07/21

From the friendly caves of Pi ie Hollow. This story might sound familiar to you. Last week I got an email from a random woman. The email was for a…

An important lesson from Rambo's First Blood

Published: Mon, 12/06/21

From the friendly caves of Pi ie Hollow. If you haven't seen First Blood, from 1982, allow me to e hort you to watch it. It is a remarkable, sensitive…

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