18 whys to palm off your website
Published: Thu, 11/25/21
From the friendly caves of Pi ie Hollow. Here are XX reasons not to maintain your own website. 1. You'll sit up until past midnight looking at themes.
Brutal Pixie Pty Ltd
You'll get inspirational and entertaining emails 6 days a week about content strategy, content writing, and content operations. The emails are helpful. But they're also promotional: I sell in every one! If you aren't into that, DON'T subscribe.
On Black Friday the soil itself burned
Published: Wed, 11/24/21
From the friendly caves of Pi ie Hollow. I dunno about you, Pi ieling, but WTF is Black Friday even about? To me it's a day on which the most insane…
The truth about content baby steps
Published: Tue, 11/23/21
From the friendly caves of Pi ie Hollow. The phrase “baby steps” is wildly misused. People use it to describe taking tiny steps. But baby steps are…
A confession
Published: Mon, 11/22/21
From the friendly caves of Pi ie Hollow. A confession, today. It's been forever since I worked in content on the ground in a company. By "forever" I…
An ode to Monday; & a task -
Published: Sun, 11/21/21
From the friendly caves of Pi ie Hollow. In the Monday morning light After darkness, dead of night Waking in the early gloom A dullish light fills the…
Ignore the shills. Not sure who they are?
Published: Fri, 11/19/21
From the friendly caves of Pi ie Hollow. The shills to whom I refer are those who comprise some 90% of "journalism" in 2021. Now, this is not a rage…
The Gene Simmons lesson in Audience
Published: Thu, 11/18/21
From the friendly caves of Pi ie Hollow If you're not au fait with Gene Simmons you might think he's an odd place to learn audience from. But this…
This famous tale should never have been sold
Published: Tue, 11/16/21
From the friendly caves of Pi ie Hollow. Ever read Roald Dahl's Revolting Rhymes? This famous, wicked, little tale Should never have been put on sale…
5 Ways to get to the detail
Published: Mon, 11/15/21
From the friendly caves of Pi ie Hollow. Going to the detail is the fastest way to level up your content practise. What this means is understanding…
Enter, the Threshold Guardian
Published: Sun, 11/14/21
From the friendly caves of Pi ie Hollow. Remember the last time you wanted to do something new, but you ran up against someone who threw a spanner in…