Brutal Pixie Pty Ltd

You'll get inspirational and entertaining emails 6 days a week about content strategy, content writing, and content operations. The emails are helpful. But they're also promotional: I sell in every one! If you aren't into that, DON'T subscribe.

I'm not waiting -

Published: Fri, 01/14/22

From the friendly caves of Pi ie Hollow. I am no longer waiting for a special occasion; I send hand-written letters just because. I am no longer…

How to tell if a product is 👌

Published: Thu, 01/13/22

From the friendly caves of Pi ie Hollow. I think it was Ale ei Sayle who said that when the launch of a car is amaaazing, then the car will be…

QR codes can damage your wallet

Published: Wed, 01/12/22

From the friendly caves of Pi ie Hollow. The QR code's popularity was given a massive boost by the 'rona. After promising so much, the old QR code…

Precision makes people ANGRY. Watch -

Published: Tue, 01/11/22

From the friendly caves of Pi ie Hollow. Before I get into today's missive, a quick plug: I'm sending The Visible Leader out in Feb, so if you're not…

So chummy you can carve it

Published: Mon, 01/10/22

From the friendly caves of Pi ie Hollow. 'You're a bit chummy and verbose, which may put off more people than it attracts.' That quote came to me from…

Why ignorant employees rant ignorantly

Published: Fri, 01/07/22

From the friendly caves of Pi ie Hollow. This is a quote from someone who is an ignorant employee, ranting ignorantly: UX Writing roles should not…

Nobody knew when to start(!) 🤦‍♀️

Published: Thu, 01/06/22

From the friendly caves of Pi ie Hollow. Darling Pi ieling, I'm about to share with you a story that sounds unbelievable in this day and age. It's a…

7 years isn't enough

Published: Wed, 01/05/22

From the friendly caves of Pi ie Hollow. If you believe that retaining records and notes for 7 years is sufficient, you're wrong. Creative material -…

A comment people often make -

Published: Tue, 01/04/22

From the friendly caves of Pi ie Hollow. A comment people often make is: 'I don't know that you could write it like I would.' Aside from this being a…

Happy new year (and a sneaky personal plug)

Published: Sun, 01/02/22

From the Friendly Caves of Pi ie Hollow. G'day mate, happy new year. Welcome to 2022. It's a bit weird, granted. Your new year starts on your…

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