As an entrepreneur, building a strong personal brand is essential to your success. One of the key aspects of your personal brand is your credibility. Clients want to work with someone who is an expert in their field and has a proven track record of success.

Here are five ways to uplevel your credibility and take your personal brand to the next level.

Content Creation

Creating valuable and informative content is the cornerstone of building your credibility. Whether it's blog posts, podcasts, ebooks, or self-paced training programs, content is the most important thing you can do to grow your audience and your credibility. As Ali Brown, author of The Entrepreneurial Mindset says, "Content is queen." By consistently creating high-quality content, you'll establish yourself as an authority in your niche, attract potential clients, and grow your audience.

When creating content, remember to be authentic, relevant, and consistent. Share your story, provide value to your audience, and stay focused on your niche. Your content is a reflection of your personal brand, so make sure it's in line with your values and messaging.

Video

Video is one of the most powerful tools you can use to build your credibility. It's a great way for potential clients to get to know you better and see your expertise in action. As Marie Forleo, author and entrepreneur, says, "Video is the easiest way for people to get to know you." If you're new to video, it can be intimidating. But with practice, you'll get more comfortable and confident.

Start by recording short videos on your phone and posting them on social media. As you get more comfortable, you can invest in better equipment and start creating more polished content. Remember, authenticity is key, so be yourself and share your message.

Write a Book

Writing a book is a powerful way to establish yourself as an expert in your field. As Marie Forleo says, "Writing a book is a phenomenal way to establish yourself as an expert in your field." A real, physical book can lend more credibility than a Kindle book, so aim to publish a printed book. If you can attract the attention of a publishing house rather than going the self-publishing route, that lends more credibility.

Writing a book is a big undertaking, but it can be a game-changer for your career. It's a great way to share your story, showcase your expertise, and provide value to your audience. Plus, it's a powerful way to differentiate yourself from your competition.

Speaking

Speaking in front of a group is a great way to show that you're an expert. It's also a powerful way to connect with potential clients and grow your audience. Chances are your expert status has already attracted the attention of event organizers, and you've been asked to speak. If you have, and have turned down the opportunity, now is the time to boost up your confidence and make the leap.

If you haven't been asked to speak, then go out and actively seek opportunities that are a good fit. Don't be afraid to start small, at your local Chamber of Commerce or a recurring MeetUp group, but keep an eye on the big stage, too, and be open for the chance to wow a crowd with your expertise.

Host a Live Event

Hosting a live event is a powerful way to connect with your audience and showcase your coaching and business skills. It's also a great way to differentiate yourself from your competition and establish yourself as a thought leader in your niche.

Plan and host a live event to really blow your audience away. It doesn't have to be huge; in fact, a small, intimate venue is often the best choice. Live event hosts are often viewed as the real movers and shakers in their industries. Hosting a live event will give you the opportunity to connect with your audience on a deeper level, provide value, and showcase your expertise.

Remember, no matter which credibility-boosting method you're using, it will only work if people know about it. So don't just start a podcast, market it. Don't step onto a stage of any size without shouting about it to the rooftops, and never ever write a book without a big launch. Credibility and visibility go hand in hand, so do everything you can to get the word out about your achievements. Stay consistent, authentic, and focused on providing value to your audience. 

XO