How to Attract Clients without Complicated Strategies

The goal is to attract more clients rather than create more content. This is achieved by creating content that attracts clients. While it may sound simple, it's not easy. We often fall into the trap of believing that more is better - more posts, more platforms, more videos, more tweets, more, more, more! Our approach is different. We concentrate on growing your business through content, not on growing your never-ending list of content tasks.

Sounds...easy, right? While it's simple, it's not easy. And here's why: we've all bought into the lie that MORE equals BETTER:

• More posts
• More platforms
• More videos
• More tweets
• More, more, more!

Our focus is growing your business through content. Not growing your never-ending content to-do list.

You don't need to worry about complicated marketing funnels or long-term nurture sequences. In my experience, the simplest funnel is always the best. It's not complicated - in fact, it's almost too easy. So forget about all those complex strategies and focus on what really works.

And it sounds something like this when it works

1. I've followed you online for awhile

2. I love your content…

3. I’m on your email list…

4. How can we work together?

Let's dig into this a bit so you can get it working in your biz...

Step 1: I follow you online

Your journey to more clients and less content starts with consistency. We keep our select social channels stock full of content. Why? Because we never know:

A.) who’s in our audience

B.) what content will pull them across the line

This is also why you’ll want to be super selective in what platforms you commit to. Unless you’re a global brand, you don’t need to be everywhere. In fact, the fewer channels you select the higher the likelihood of your eventual success.

Step 2: I love your content

Your Core Content is the anchor of your content strategy. Most all of your energy, time, and effort goes into creating it each week.

Your Core Content is where a Dream Client creates a connection with you:

• Not your product
• Not your offer
• Not your features or benefits
• You

The reason is simple: they’re spending more time with you. They’re picking up the repurposed breadcrumb trail you’re leaving on your social channels and following it back to the source.

Step 3: I get your emails

Your email list is your conversion channel. It’s where 80-90% of your opportunities are going to come from. It’s likely the most important (and underutilized) business asset you own.

And that’s the key: You own it. You don’t own your social media audiences. You’re merely renting them.

So we want to work methodically—obsessively—to get your audience to cross the bridge from social —> email. The entirety of this strategy rests on your ability to get people from your social media onto your list

Step 4: How can we work together?

XO

FOLLOW ME!