White Bear Lake, MN – Wildlife Forever is proud to release the 2023 Clean Drain Dry Initiative® annual accomplishment report. Through partnerships with the outdoor industry, state and federal agencies, and community organizations, on-the-ground efforts delivered critical invasive species prevention infrastructure and a nationwide
public service campaign reaching over 83 million impressions.
Invasive species are a leading threat to the 206-billion-dollar outdoor industry. When established, they can dramatically change the ecosystem and impact communities dependent on safe and reliable natural resources. The 2023 Report showcases national efforts to coordinate
communications and prevention marketing by delivering on-the-ground strategies that empower the public and prevent spread.
“Defending America’s public lands and waters from invasive species is possible. Tools at the access to clean boats and equipment are wise investments against increasing threats. Education and awareness must also
remain a top priority to ensure public users understand best practices for prevention,” said Pat Conzemius, President & CEO of Wildlife Forever.