The Book Funnel Lady

Copywriting and marketing help for authors.

WTF have I done?

Published: Wed, 02/28/24

Why did no one talk me out of this? This week is going well....not. On Saturday, I was cleaning the bathrooms while enjoying a podcast about the…

I'm such a douche

Published: Fri, 02/16/24

I should not have said this… I was talking to the builders yesterday—we’re having an e tension on the back of our house. Anyway, Callum, the younger…

Failure vs suck-sess

Published: Wed, 02/14/24

And setting benchmarks As I was wrestling with the kids to get ready for the school run, Theo disappeared…and went quiet. He’s three and a half, and…

[TIP] Winning Facebook Ad & Amazon Sales Page

Published: Wed, 02/07/24

I like to keep my eye out for e amples of good copy…And I’ve found a belter. So good, I thought I’d breakdown the psychology a bit. Now, it is for a…

Well that backfired...

Published: Thu, 02/01/24

I somehow messed up the link to Nick's website. Try clicking this one instead...https://www.kolenda.io/tactics/button-verb-simulationAngie If you spot…

How to get more email clicks...

Published: Thu, 02/01/24

Because it's all about click through rate these days. What are your thoughts on learning something new? Towards the end of lockdown, I started…

Want 100 hooks for your book?

Published: Fri, 01/26/24

Some of you will remember that just before Crimble I set myself a crazy challenge - To write 100 hooks for one of your books.The offer was only open…

Life Under Fire

Published: Thu, 01/18/24

A book description that repeats itself. A lot. You don't always need to load a book description with review quotes. In fact, in certain circumstances,…

[TIP] How to price a book bundle

Published: Wed, 01/17/24

Science has the answer. Every month, I like to check in on the latest scientific research into marketing and consumer psychology. (Sounds fun, right?…

The physiology of marketing

Published: Thu, 01/11/24

And seeing inside Amazon's filtration system. Back in the days when I was a mental health nurse, I did one of the toughest courses a nurse can do.

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