The Book Funnel Lady

Copywriting and marketing help for authors.

Hooks for books and setting expectations

Published: Wed, 01/03/24

Happy New year ‘n’ all that. While social media is awash with posts about round ups, wrap ups, goal setting and focus words for the year, I’ve enjoyed…

You don't need a perfect blurb

Published: Wed, 12/27/23

Hey, I hope you're enjoying the holiday season. We're like fat piggies in meaty blankets here. The kids have eaten their body weight in chocolate, and…

[TIP] It’s all in the news.

Published: Fri, 12/22/23

Hey, you're in the right place I have a weird fascination with the psychology of hooks. From the headlines you read in the news to email subject lines…

[TIP] Facebook ad copy ‘n’ paste

Published: Tue, 12/19/23

Would you do this.... [TIP] Facebook ad copy ‘n’ paste I’m in a Facebook group run by multi-million selling thriller author Mark Dawson. It’s an e…

Why does TikTok sell books?

Published: Fri, 12/15/23

Hey, you're in the right place TikTok has been phenomenal for selling books. You only have to google 'TikTok for authors' and you'll get a whole slew…

Repetition is the key to...

Published: Tue, 12/12/23

Hey, you're in the right place Every day I say the same things to my kids… ‘Take your plate to the kitchen, please’.... ’remember to brush your…

The psychology behind book blurbs

Published: Fri, 12/08/23

Hey, you're in the right place I hate technology, or maybe it hates me. Either way, I broke everything. I’ve been switching all my backend stuff over…

The truth about Black Bribe-day deals

Published: Tue, 11/28/23

And the psychological triggers in action. I chose not to email you on Friday. Quite frankly, the sheer volume of Black Friday emails was ridiculous.

I’m sick of hearing about it…

Published: Fri, 11/17/23

“Mummy, want raisins…Mummy, want go park…Mummy, want play outside…Mummy, want cookie…Mummy, Mummy, Mummy, watch me…” If you’ve got kids, you’ll…

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