Hey again!

Over the years, I realized that one of the most important things that helped me grow my online business was knowing when to ask for help.

It's not always easy to admit defeat but it is essential to give your venture a fighting chance.

Sometimes I'd create a landing page and become sure that it would be incredibly successful!

My copywriter would then examine the page, usually breaking into a fit of laughter - at both my work and me.

Sometimes I was right on the money.

Sometimes he was right on the money.

And then sometimes neither of us got it right.

Why is that?  It’s because we are NOT our traffic.

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Listen up.

If you wish to thrive in this business, then this is an essential message for you.

When I look for what has set me apart from those who started online simultaneously, yet have not achieved the same success as myself, one clear factor stands out: my relentless commitment to achieving my goals.

It’s so crazy simple.

1 word…

TESTING!

From the start, I realized that my customer and I have different needs, interests, and preferences.

Crafting a landing page is an art form, and I vividly recall the time that I poured my heart into one. Every day for weeks on end, I toiled over it - writing and rewriting content as well as perfecting its design elements to create something truly special.

And then FINALLY.

It was done.

And I was legitimately proud of myself for creating this page.

I just knew that once I turned on the traffic the sales were going to start flooding in immediately.

So, imagine my surprise when 24 hours later I had 1 sale and I lost several hundred dollars between designer costs and the traffic.

Suffice it to say, it was not the reaction I anticipated.

That was one of my first real-world online lessons. 

I simply couldn’t predict what would convert and the traffic will always tell you if it likes an offer or not.

And that’s when I started testing everything.

Headlines.

Subheadlines.

Colors.

Fonts.

Background images.

Button types and sizes.

Page layouts.

And on and on

.

And you know what? 

My successes quickly began to compound over and over and over again, all because I decided to let the traffic tell me what they liked…

What THEY WANTED to buy from.

So, listen.  Forget about trying to guess what is going to work.

Forget about maybe being wrong.

Just put together some tests.

And let the traffic and data tell you what will perform for you.

I promise you - it makes life (and this business) WAY easier😁

Finally, the shortest path to profit online is right here in front of you.

To your success,

Bozie

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