Hey friend, 

What's your experience with ChatGPT?

The generative AI tool has blown up in the last several months, with more and more people using it, both as the foundation for their own AI tools and as a tool unto itself.

I've been using ChatGPT regularly over the last several months and have figured out a few strategies and tactics that I've been sharing in my Forbes column. 

I'm sharing the most popular of those articles here in this newsletter. I hope you like it as much as Forbes' readers do!  

You'll also find a short reflecting on owning your expertise, and my top finds from the last two weeks.

Please enjoy this issue of Beyond Copy!

Renae :) 

6 Steps for Using ChatGPT in Your Next Email Marketing Campaign

ChatGPT may be stuck in 2021 when its developers last fed it training data, but it's still a tireless research and writing assistant.

I use ChatGPT extensively in my work, peppering it with questions and asking it to dive deeper and deeper as I explore and create my content.

I’m also constantly discovering new ways to use the tool, making the $20 monthly investment for a paid subscription a no-brainer.

I recently spoke with one of my clients about how she’s using ChatGPT, and she said she planned to use it for email marketing.

Intrigued, I put the AI to the test, landing on six steps you can take with ChatGPT to get great results from your next email marketing campaign.

Do you own your expertise?

Yesterday, I was speaking with a mentor who's helping me get into corporate consulting. He shared an email template for lining up discovery calls, but the language in it made me quiver in my knickers, especially this line:

"I train companies on how to develop modern content marketing strategies that build brand awareness, use technology (such as AI), and increase sales."

Is that me? I wasn't confident. 

Until late last night.

I was speaking to my husband about my lack of confidence when, suddenly, a light switched on. It's as if a circuit connected.

This doesn't surprise me, as I'm a mental projector, in Human Design lingo. The way I think and make decisions is by listening to myself speak out loud and hearing what I say.

Last night, I talked myself INTO confidence when out of my mouth flowed the outline for a corporate training program and how I'd run it. 

After I spoke through the outline, I wrote it down. And I knew that my expertise was enough. 

I was enough.

Have you ever had an experience like that? If so, I'd love to hear about it. If enough people write in, I might even have enough content for a piece on confidence for my Forbes column.

In the meantime, if you're in need of a content expert to train your team on any aspect of content marketing, please get in touch. Because I'm still wearing my puddle jumpers, you'll get a great deal—and I'll get experience.  

Et Cetera

A genius mind — Leonardo da Vinci is one of humankind's most creative, innovative minds. And now you can explore his mind and masterpieces thanks to Google Arts & Culture. In this extensive digital exhibit, view his notebooks, inventions, and murals. You can even make your own da Vinci! Enjoy!

Visualizing AI — When it comes to AI-related images, the pickings are slim. It's either sexy female robots, white robots in men suits, or glowing robot heads with code flowing from them. The folks at Google DeepMind are trying to change those stereotypes—before they do more harm than good—with their Visualising AI collection. These artist-created images and animations are meant to offer new perspectives on AI. The art is freely available, although some is for editorial (not commercial) use. Try it.

Beat the scammer — Until recently, I've been pretty cocky about scammers, thinking they'd never fool me. Well, after sliding halfway into two scams over the past few months, I was eager to try the Washington Post's short quiz, "Are you smarter than a scammer?" I got one wrong. But even if I got all of the answers right, I'd still be on guard because scammers continually work at figuring out ways to beat us. Take the quiz.

Cartooning — Have you ever wanted to be a cartoonist? Check out Joe Murray's "Creating Animated Cartoons with Character: A Guide to Developing and Producing Your Own Series for TV, the Web, and Short Film." It's a full-length book in PDF format; no registration required. Apparently, the author got tired of people pirating his book, so he released it into the wild. I feel for Joe. But I'm also grateful. Get the instant download.

That's all for this week!

I'll be back again in the next two weeks with another issue of Beyond Copy.

Until then,

Write on!