Hey friend,
There's a common misconception that a successful blog has to cast a wide net to attract the most potential readers. But the truth is, the opposite is often the case.
Your blog's biggest strength lies in its ability to connect deeply with a specific audience. When you tap into this superpower, it transforms your blog into a magnet for the RIGHT people.
How to activate this superpower? Understand this powerful concept:
Specificity = Magnetic Attraction
I bet you’ve
heard this before — the riches are in the niches.
The more focused and niche your content is, the more it will resonate with your ideal clients' specific challenges, goals, and aspirations. It's the difference between offering generic advice and being THE go-to expert for a specific need.
Consider these blogs, all tightly focused on serving a unique audience:
- Mr. Money Mustache (https://www.mrmoneymustache.com/) targets people interested in financial independence and early retirement. The blog’s content revolves around frugality, investing, and a DIY lifestyle with a distinct, relatable persona.
- Drift (https://www.drift.com/blog/) focuses on conversational marketing and sales for B2B companies, offering valuable thought leadership for decision-makers. Drift clearly caters to its SaaS industry audience.
- Cup of Jo (https://cupofjo.com/) speaks to the modern woman with content spanning relationships, motherhood, style, and culture. While there's some variety in
content, the target audience and blog voice are consistently aligned.
- Smart Blogger (https://smartblogger.com/) specifically aims to help people build profitable blogs as a business. Every piece of content is laser-focused on giving practical advice to freelancers and solopreneurs.
- The Kitchn (https://www.thekitchn.com/) focuses on food but goes a level deeper into small kitchen living solutions and recipes with approachable ingredients. The blog has an inviting tone that creates a loyal readership.
Focusing on a specific audience gives you incredible benefits:
- You create content that genuinely solves problems for your
audience.
- You become a trusted voice, building authority quickly.
- Attracting perfect-fit clients and customers becomes far easier.
Does this resonate with you? Perhaps without even realizing it, you already write with a particular audience in mind.
In my next email, we’ll talk about how to get crystal clear about exactly who your ideal blog
reader is.
Stay tuned!
Write on,
Renae
