Hey friend,
I was just checking out a report on the types of content people are downloading most and which downloads are most associated with buying decisions.
Hmm. Now, wouldn't THAT be interesting information to know?
If we knew which types of content people were downloading, and
which types moved buyers closer to sales, we could create those content types.
Here are a few nuggets from the report.
>> Content types most likely associated with a buying decision <<
▶️ Playbook
▶️ Case study
▶️ Trend report
▶️ Analyst report
▶️ White paper
▶️ Live webinar
Those types of
content give people tangible ways to get things done and allow people to study how others found the same success they're looking for.
>> Content types least likely associated with a buying decision <<
▶️ Tips & tricks guide
▶️ Course
▶️ eKit
▶️ Report
▶️ Article
▶️ Cheat sheet
I haven't run into an "eKit" before, but I assume it's a package of content; it may also include code. These types of content are best for people wanting basic knowledge or to refresh existing knowledge.
There are many more valuable insights in the NetLine report, so much so that I have THREE Forbes articles in the works just based on its data!
So go ahead and download it if you find these types of studies interesting.
👉 NetLine 2024 report on content consumption
And if you need help creating winning content types or any other for that matter, hit reply to start a
conversation.
I'm all about content, all the time. 😊
Wishing you joy,
Renae
P.S. Notice that NetLine calls its content a "report." Ha! I'm not planning to buy anytime soon, so maybe the
report is accurate,
