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Hey friend,

What's your type? 

I'm into personality tests. 

As this table illustrates, lots of them!

There's so much I could say about each of those assessments. And maybe I will, if you're interested in hearing more about them.

But for now, I just want to know: 

Are you using the results of any of your assessments in your marketing content?

For example, my Human Design type is a mental projector. This means that my decision-making strategy is to wait for the invitation, and then "listen" to myself as I speak with trusted advisors about decisions.

Craig knew this about me well before I learned about Human Design. I even remember myself one time, pacing around the house, speaking aloud about some issue or another, and him saying, "You don't need me to respond; you just need to hear yourself talk as you think out loud!"

As I learned from my Human Design, it's completely true! (HD is the most thorough, accurate assessment I've ever taken, albeit more on the woo side than I'm used to.)

But the point is... if you know your "type," then you can weave the type's language into your marketing materials so you can attract your ideal clients.

For example, as a mental projector, I like to use messages like these:
 

• I can see patterns and opportunities others might miss.
• I excel at guiding people through complex decisions.
• I work best with clients who value strategic thinking.
• I like to work with people who appreciate someone having a deep understanding of their business.

Yes, those are all "I" statements, the use of which is supposed to be anathema in copywriting.

But I'm not doing copywriting here. I'm showing you how I'm able to translate the language of my results into marketing copy that actually speaks to the people I'm designed to work with.

Do you need help translating the language of YOUR personality tests into your copy and content?

Are you interested in learning more about any of the test I mentioned, or perhaps others?

Hit reply to let me know, as chances are good I can help!

Enjoy your day,

Renae :)