When I first got into the multiverse of UI/UX Design, I vividly remember getting these questions:
- Oh! So, you're going to be changing button colors?
- Can you design a logo for my brand? No? Wait, you are a graphic designer right?
- What the heck is UX?
It was pretty difficult to explain to people what UI/UX design actually meant. Here are some analogies I used to make:
- Notice how some road signs are larger than the others? For instance, the green guide signs are designed to be large and prominent enough so that people do not miss directions.
- This follows Fitt's Law, that is information about the primary target action (i.e. reaching the desired destination in this case) should always be easily visible and accessible to the user.
- Notice how certain colors involuntarily remind you of a brand? Red and Yellow? McDonalds, Blue and Yellow?
Ikea
This is called color psychology, i.e. designing a color palette that triggers an instant response from users.
Wanna know what exactly UI/UX design is, and why it is so important for successful products? I've curated some great primers to help you familiarize with the concept of UI/UX design.
