How's it going, ?

Today, we have eight fantastic guests who are not only going to bring smiles but also some seriously impactful agendas!

Before we begin, I'd highly suggest you to read this email on a screen bigger than your phone and in light mode. Avoid dark mode if possible. Thanks!

🥁🥁🥁

Amy

Product Designer

👉 Conceptualizes and analyzes new feature ideas and improvements

👉 Maintains a deep understanding and empathy for users

👉 Works closely with cross-functional teams, developers, product managers, and designers

Ideation 💡

Struck by inspiration and market demand, Amy envisions incorporating an ✨ AI writing assistant ✨ to elevate their product's content creation capabilities.

Bob

UX Researcher

👉 Develops a comprehensive research strategy that aligns with project goals

👉 Analyzes research findings to identify patterns and trends

👉 Advocates for a user-centric approach to problem solving

Market Research 🔎

Bob performs market research on AI writing tools by diving deep into competitor analysis and industry trends. 

He identifies that an AI writing tool would be best suited to be a part of the text formatting tool bar.

Claire

UX Designer

👉 Conducts user interviews and develops user personas based on research findings

👉 Creates wireframes to outline the structure and layout of the feature

👉 Works closely with cross-functional teams, developers, product managers, and designers

User Research 👩‍💻

With a user-centric approach, Claire strategizes her research methodologies, and interviews current users about the new idea.

She is curious about the following:

• How often do users utilize AI on an everyday basis?
• Do users find value in writing assistants?
• What are some reasons behind users 'not' choosing to leverage AI?

Duke

Information Architect

👉 Responsible for information hierarchy and taxonomy

👉 Builds the structure of navigation systems, focusing on user flows and interactions.

👉 Maintains documentation on sitemaps, user flows, and navigation structures

Data Organization 📁

Duke sets up a simple information architecture map for the feature.

• Text Formatting tool bar
  • AI writing assistant
    • Tone analysis
    • Grammar check
    • Word choice enhancement

Emily

UX Writer

👉 Develops content that defines the tone, style, and voice for the product

👉 Creates concise and effective microcopy

👉 Provides guidance to users through intuitive and helpful language

Content Writing ✍️

Emily creates UX microcopy for the feature:

• Grammar check: "Enhance your writing! Click for a quick grammar check."
• Word choice enhancement: "Diversify your words! Explore alternatives for better expression."
• Tone analysis: "Match your tone! Adjust suggestions for the right voice."

Frank

Graphic/Brand Designer

👉 Creates visually appealing graphics, illustrations, and icons

👉 Establishes brand guidelines

👉 Works closely with marketing and sales teams to understand campaign objectives

Graphics 🎨

Frank designs a new icon for the AI writing assistant feature, and also begins to design campaigns to promote the new feature.

Gigi

UI Designer

👉 Designs high-fidelity user interfaces ensuring visual hierarchy and clarity

👉 Works towards responsiveness and adaptive design

👉 Contributes to the development and documentation of design systems

Visuals 👀

Gigi creates a high-fidelity design for the new AI writing assistant by integrating it into the current text editor UI.

Harry

Interaction Designer

👉 Micro-interactions, animations and transition design

👉 Creates interactive prototypes that simulate the user experience

👉 Collaborates with UX researchers to conduct usability testing sessions

Prototyping 🔄

Harry sets up all interactions and transitions on the design created by Gigi earlier, and prepares the prototype for user testing.