Hey, 👋
Imagine this - You're in a bustling coffee shop, eager to start your day with a delicious cup of coffee. As you approach the counter, you're met with a daunting array of options – single-origin beans, artisanal blends, espresso shots, cold brews, nitro drinks and the list
goes on. Suddenly, what should be a simple decision becomes overwhelming.
In a moment of desperation, you turn to the barista with a pleading look, hoping they'll take pity on you and make the choice for you. But then, you remember you're in control here! Taking a deep breath, you confidently order your usual,
realizing that sometimes, simplicity is all you need to kickstart your day.
Welcome to the paradox of choice – When presented with too many options, consumers often struggle to make decisions.
Instead of feeling empowered by choice, they experience decision paralysis – a state of cognitive overload where they become indecisive and anxious.
Hick's Law, a principle in UI/UX design, states that the time it takes for a person to make a decision is directly proportional to the number of choices available to them. The more options a user has, the longer it will take for them to make a
choice.
