Hi friend,

During my extended sabbatical, I’ve been re-listening to the first few episodes of The Professional Writer podcast. 

I recorded six solo episodes before I felt brave / experienced / crazy enough to bring on a guest.

My first guest was a good friend I knew would be patient and forgiving about any newbie podcaster bloopers. That guest was Susy Flory, the New York Times bestselling author or co-author of 16 books, most recently, Sanctuary: The True Story of an Irish Village, a Man Who Lost His Way, and the Rescue Donkeys That Led Him Home. 

In episode 7, Susy revealed what life as a NYT bestselling author is really like. We talked about:

• Caring for baby squirrels
• Cultivating a life of writing
• Susy’s movie production method of career development
• Writing like a journalist: with a timeline, a deadline, a purpose, and a specific reader
• Everything Memoir, Susy’s mentoring service (which was in the early stages when we recorded the episode; now her private Facebook group for aspiring memoirists has over 1.3K members).

…And you’ll hear about the difference between an amateur and professional writer.

My 3 Specialty Services

Much like Susy, I, too, have multiple projects going at any given time. Since 2007, when I launched this business, I’ve re-worked my business plan, business model, and services several times. Because of that, people often ask about what I currently offer.

I thought I’d catch you up with my three specialty areas:

Specialty #1:
Brand Identity Coaching & Training for Authors – Private coaching to help you discover your ideal reader and craft a message that resonates deeply with them and establishes your credibility.

Low-Cost Training for DIYers: Find Your Ideal Target Audience - On-demand audio training and workbook. 
 

Specialty #2: 
Email List Building: Coaching & Training for Authors - My team and I will get you up and running with either Mailerlite, Flodesk, MailChimp, or AWeber.

I also do one-to-one coaching with authors on all things related to starting and growing an e-newsletter list. My coaching is customized to meet your needs. 

Many authors purchase a package that includes brand coaching, e-newsletter coaching, and website content coaching.

Low-Cost Inspiration for DIYers: 152 (Wahoo!) Email Marketing Ideas for Writers  - Inspiration for lead magnets, guest articles, interviews, and speaking engagements.

Specialty #3: 
Custom WordPress Website Design & Development for Authors 

Custom websites are our signature service. My team (graphic designer, programmer, and I) creates a one-of-a-kind design for your website that looks great, functions efficiently on all devices, and is easy for you to use (even if you’re tech-challenged).

Because we build one website at a time, we take on a limited amount of website clients each year. We are currently booking website projects starting in April 2023. 

If you’re planning on launching a new or redesigned website in 2023, NOW is the time to contact me. 

But first, visit this page on my website. Read it carefully and watch the video about website fees. If our philosophy, our fees, and our availability seem like a good fit for you, take the next steps outlined on that page.

Client Portfolio – Custom WordPress websites we have created recently 

Unsure whether you’re ready for a custom website? 

Need guidance on what should go where? Try my Website Content Review – I’ll thoroughly review your existing site and identify areas you can improve.

This will help you avoid repeating mistakes and will set you up for launching a polished, professional website. 

Have questions about any of my services? Click REPLY on this message. I will personally read and respond to you.

Laura