Hi
In this issue:
- Will the Coronavirus hurt--or help--writers?
- Starting a series - Eva MacKensie's debut
- Playing Amazon's game to better serve your book
Coronavirus Symptoms in the Publishing World
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We live in a global economy and spread of the coronavirus impacts every aspect of our lives, including our publishing world. The Nelson Literary Agency recently explained how the pandemic is effecting publishing. The repercussions are increasing on a daily basis, as noted by Publishers Weekly as well. Here are the basics.
Then take heart and read the desirable side effects we might also experience in the future.
- Events: The impact on book fairs is changing daily. For instance, on March 3 it was announced the London Book Fair 2020 was still on schedule and the next day (after major participants canceled) it was cancelled. Per Publishers Weekly, the 2020 Bologna Book Fair is also canceled. And events later in the year, like the big rights fair The Beijing Book Fair where 30,000 attend and many book deals are made each year, originally scheduled for August, is in talk of cancelation too.
- Fewer Contacts/Contracts: Cancellations of book fairs and conventions means less chance for both new writers and those with books already trying to wend through the markets to make contacts in the industry. Meaning less chance to negotiate contracts.
- Remote Workers: Companies are having employees work remotely both in China and now the U.S. to minimize contact. Although remote workers may become the norm in the future, this could upset the routines of the present, meaning an impact on publishing contracts, royalties, and payments.
- Factory Impacts: Much of today's printing for U.S. publishers occurs in China and as their printers, supply chains, and banks remain closed, all publishing will take a big slow down. For while publishers may be able to work remotely from home, printers need to be onsite to run their factories.
Desirable Side Effects
With more time at home due to fewer public events to attend, people will be reading more! Fiction is the go-to whenever times are troubling, as readers turn to stories for an escape from the news. And this renewed habit will continue after this pandemic is quelled. Meaning readers will be even more anxious to read books once the publishers are back in full swing.
Take this "down time" as a stimulus for you to hone your skills. Keep writing and create even stronger stories that will be ready when our population--and the publishing world--is back on its feet and looking for more books than before.
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A Series Start for Eva Mackenzie
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She’s desperate to stop the panic attacks.
But the truth won’t set her free…
That may be true for Jamie Kendall, the troubled main character trying to uncover her twin brother's disappearance years ago. But the truth is that author Eva Mackenzie has no need to panic: her debut novel, "Buried in My Past" is getting good traction already!
Eva had been crafting this novel for over fifteen years. After prompting from a loved one, she was able to take it to the end and is already gathering great reviews on this story of past secrets and present lies. She says she is intrigued by good people who do bad things for complicated reasons.
With nearly 40 ratings on Goodreads and over a dozen more on Amazon, she is already gathering a fine fan base. And she is using some great techniques in marketing, for instance...
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Manipulating Amazon's Description
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One secret Eva employed was using the description area of Amazon to list various genres. This means Amazon's robots will "see" the categories when searching even if she can't have them formally included in all of them. (Amazon limits authors to only three at the outset of publication.)
See below how her wording, after she described the book's storyline, will be "algorithm attractive" whenever a reader seeks a book in any of these categories or searches on any of these terms:
A small town thriller that will have you hooked until the end.
Buried in My Past eBook Categories:
-Domestic suspense
-Mystery, thriller & suspense
-Suspense
-Domestic thriller
-Romantic suspense
By using this to describe her book, she can attract more readers than for only the three "listed" categories. Good going!
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Read More
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My Best,
Sandra
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