Published: Tue, 08/24/21
Something to think about:Earlier this year, the governor of my state Kate Brown's “get the jab” product launch campaign was almost - but not quite, as…
Published: Mon, 08/23/21
A few weeks ago, “Email Players” subscriber Ken McCarthy — founding father of email marketing, video marketing, and, yes, online marketing as we all…
Published: Mon, 08/16/21
A reader requests I publicly count money:===Ben,i really like your candor.You are one of tne ONLY people that actually acknowledge gross and not net…
Published: Sun, 08/15/21
A reader took issue with yesterday's "Defeated men I refuse to sell to" email:===That was a bit cruel IMO. I get it's e hausting dealing with the…
Published: Sat, 08/14/21
I once got this dorky email from a reader:===Ben, you may be correct! You make several interesting points.I'm not from Missouri - I don't believe…
Published: Fri, 08/13/21
“Showmanship, George. When you hit that high note, you say goodnight and walk off.” — Jerry “Seinfeld”The discount sale on my “Infotainment Jackpot”…
Published: Fri, 08/13/21
One of the more useful biographies I have read for business and marketing is movie director Frank Capra's bio "The Name Above The Title" book.It…
Published: Fri, 08/13/21
One of my all-time favorite sales teachers is the late, great Stan Billue.Stan was known as the world’s greatest phone sales trainer.Even celebrity…
Published: Fri, 08/13/21
Last year, J.S. (full name withheld by request) demonstrated the importance of shining a light on the darkness of your email list’s lives:===O Great…
Published: Fri, 08/13/21
What I am about to say is often almost horrifyingly hated by the "GIVE VALUE!" zombies.It’s often contested by those blinded to the reality of why…