Here is how most people approach getting others to do what they want. They research the facts, build a solid case for their argument, state their case in a compelling pitch, and believe that the facts are strong enough to speak for themselves. If they meet
resistance, they re-state the facts, but louder. If things don’t work out, they retreat to their office and wonder why the other person couldn’t understand their reasoning. Most attempts at influence fail because when we present our ideas, we skip past the emotional qualities of the idea, and go directly to reason. This belies the basis of how ideas are formed in the first place.
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