Now that the pandemic is settling in for a longer run than expected, many businesses are having to shift from let’s wait this out to what do we do now? Some organizations have the option of simply delivering their existing goods through different channels—drive-thru service or patio dining for
restaurants—but if your company is more complicated than burgers and fries, it is time to get serious about creative options. That led me to dust off some old tips about brainstorming.
