[Des Walsh Update] Emojis and B2B | Instagram for Branding | Install Facebook Pixel :: Social Business Bites #172

Published: Mon, 12/17/18

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Business Coaching, LIfestyle Business Coaching, Social Media Strategy Des Walsh

Emojis and B2B | Instagram for Branding | Install Facebook Pixel :: Social Business Bites #172

2018-01-22 13:46:04-05

Three juicy bites this week for Social Business Bites.

First, the item about emojis got me thinking (slow to the party) about the positive and negative potential for emojis in B2B communications, not just for fun with friends. Next there is the article about building “a thriving brand presence” on Instagram – very timely for me as this week I’m diving into Instagram with that in mind. The third item is about the Facebook pixel, why we should be using it, and how to install it on our websites – very easy process if you have a WordPress site.

There is a new feature – on Artificial Intelligence. Following up on the research I did for my keynote in Colombo, Sri Lanka, in December, on “Coaching in the Cyber Physical World”, I’m super keen to share what I’m learning about Artificial Intelligence (AI), augmented reality (AR) and all that. Generally I feel very positive about these developments but there is a dark side, which this excellent article from MIT explains in scary detail. We need to know the downside risks, not just the benefits, of the technology we use (or which uses us).

And as explained below, I’ve extended by almost an extra week my New Year special offer on Laser Coaching, to Wednesday Jan 31st

Top 3 Stories

 

6 Facts About Emojis Found Using New Analysis

Phillip Agnew

95% of internet users have sent an emoji at some point. Over 10 billion emojis are sent each day. But we still know very little about how the world uses emojis and what it all means.

 

How To Build A Thriving Brand Presence On Instagram

Dalit Saad and Adam Rosenberg

Having a strong and consistent Instagram presence builds brand awareness and creates lasting relationships, which result in long-term organic growth. It’s essential to have a presence, but not just any presence, your brand needs to stand out.

 

How to Install the Facebook Pixel on a WordPress Website

Nathan Mendenhall

When it comes to collecting and leveraging social media data to market a business, Facebook is the king. The Social Network is always learning more about users and what makes them react to marketing messages, and evolving its ad products in-step.

To provide further insight to marketers, Facebook created the Facebook Pixel which helps marketers measure the impact of their advertising and understand how Facebook users are interacting with websites.

New Feature: Artificial Intelligence (AI) Update

The Dark Secret at the Heart of AI

Will Knight

The workings of any machine-learning technology are inherently more opaque, even to computer scientists, than a hand-coded system. This is not to say that all future AI techniques will be equally unknowable. But by its nature, deep learning is a particularly dark black box.

Laser Coaching – Special New Year, One-off Offer

Would you like support in clarifying your opportunities, challenges and goals for the year ahead? Consider a laser coaching session to drill down rapidly to what you really know and desire for a great year.

Laser coaching works on the principle that there is a truth in every situation, a truth that may not always be obvious. Laser coaching brings that truth to the surface and supports the process of facing it square on, and then deciding on appropriate action. When describing the laser coaching process, coaches often quote the saying “The truth will set you free – but it may piss you off in the process”. 🙂

As some people are only just now getting back to work in this part of the world (high summer here) I’ve extended the offer to the end of the month, January 31st. The offer, as explained in last week’s Bites, is of a “two for the price of one” laser coaching session: that is, an additional, bonus (i.e. free!) session, to be taken up any time between now and December 31, 2018.

If you are ready to get the clarity you need to be able to take decisive action, check out my laser coaching service at this link, then –  if it’s for you – grab a time and date to suit and we’ll go from there.

PS: if you would like to receive Social Business Bites in your email inbox, you can register for that at this link. And remember there is an easy unsubscribe link in every update).

The post Emojis and B2B | Instagram for Branding | Install Facebook Pixel :: Social Business Bites #172 appeared first on Des Walsh.



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Facebook Zero – changing news feed | Using Snapchat creatively | Big tech trends 2018 :: Social Business Bites #173

2018-01-29 22:51:09-05

Three juicy bites this week:

  • Facebook Zero – the changing news feed and implications for marketers
  • 10 creative ways companies are using Snapchat
  • 7 big tech trends important for business in 2018

Plus the new section on Artificial Intelligence. Link this week to a more positive story (I think!) than last week’s on the dark side of AI.

And there are just two days to go to take up my New Year special offer on Laser Coaching, to midnight on Wednesday Jan 31st.

Top 3 Stories

 

Facebook Zero: The Changing News Feed and What Marketers Need to Know

By Paul Ramondo

In this article, you’ll find out what to expect from the (Facebook news feed) changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.

 

10 Creative Ways Companies Are Using Snapchat

Snapchat does not consider itself to be a social network, but in fact, a camera company. Its audience is passionate about communicating through photos and videos in a lighthearted way. Companies that thrive on the platform need to think visually and take their brand a little less seriously. Here are ten companies and campaigns creatively using the platform to reach and delight customers.

 

Seven Big Tech Trends That Will Change Business Development In 2018

From automation and machine learning to augmented reality, 2018 has some exciting technological implications, especially in terms of business development. Seven forward-thinking Forbes Business Development Council members shared their thoughts on the software and technology trends that will change their industry in the coming year.

Artificial Intelligence (AI) Update

Artificial Emotional Intelligence: Understanding Human Behaviour

Yi Xu

Emerging AI (Artificial Intelligence) technologies such as robotics, greater advances in machine learning and high-tech facial recognition form only part of the spectrum of possible innovations. This could help us in the quest to understand human behaviour better.

Laser Coaching – Special New Year, One-off Offer

Would you like support in clarifying your opportunities, challenges and goals for the year ahead? Consider a laser coaching session to drill down rapidly to what you really know and desire for a great year.

Laser coaching works on the principle that there is a truth in every situation, a truth that may not always be obvious. Laser coaching brings that truth to the surface and supports the process of facing it square on, and then deciding on appropriate action. When describing the laser coaching process, coaches often quote the saying “The truth will set you free – but it may piss you off in the process”. 🙂

As some people are only just now getting back to work in this part of the world (high summer here) I’ve extended the offer to the end of the month, January 31st. The offer, as explained in last week’s Bites, is of a “two for the price of one” laser coaching session: that is, an additional, bonus (i.e. free!) session, to be taken up any time between now and December 31, 2018.

If you are ready to get the clarity you need to be able to take decisive action, check out my laser coaching service at this link, then –  if it’s for you – grab a time and date to suit and we’ll go from there.

PS: if you would like to receive Social Business Bites in your email inbox, you can register for that at this link. And remember there is an easy unsubscribe link in every update).

The post Facebook Zero – changing news feed | Using Snapchat creatively | Big tech trends 2018 :: Social Business Bites #173 appeared first on Des Walsh.



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I Didn’t Fully Realise How Restless I Was, Working Solo, Until I Joined a Great Team

2018-02-05 01:27:13-05

Working Solo Was Fun for a While

I haven’t always worked solo, but I have done so for a long time, actually for over 20 years.

I’ve enjoyed it, on a daily basis and over the long haul. I love the freedom to work at my own pace, on my own timetable, without supervision – a big revelation for me climbing the organisational ladder in those bygone times was that no matter how high you get there is always someone supervising.

But lately I’ve been not wholly satisfied with working solo.

I’ve never missed the office politics, the jealousies, the closed-door scheming, the slanders!, the backstabbing (the scars have pretty well healed), or the need to support and work for corporate goals or projects which, left to my own devices, I might not have supported or worked for, at least not with the enthusiasm I like to bring to what I do.

Can you relate to that? I’ve met a lot of people who can and I understand why some of them have just kept plugging along, because they could not find another option.

Mind you, with some positions I’ve held and some programs I’ve developed and/or managed, I’ve also known and relished the exhilaration of achieving, with a good team, “impossible” deadlines and very challenging goals.

I also know of companies where people enjoy their work and the people they work with. I’m just talking here about the mixed feelings I had in the situations I was in.

And at times I’ve missed the camaraderie and occasional hilarity of drinks after work, especially on a Friday afternoon.

In short, I haven’t missed the corporate 9-to-5 (although usually more like 8-to-6 and half the weekend!) and I have enjoyed the very real freedom and independence of working solo.

But lately I’ve realised that I’ve started to miss the pleasure of working with a good team, with shared vision and goals, able to get along with one another whatever our individual foibles. And I’ve missed the occasional socializing. I knew also that whatever might come my way for me consider seriously, there needed to be a compelling, scalable business that fitted with my capabilities, temperament and values, and with a welcoming, capable team..

I got lucky. The business and the team found me.

With Our New Business Venture Came a Great Team

A recent business decision Suzie and I made, and the working as a team which that brought with it, have reminded me of the real pleasures that can be experienced in working in a team that has shared values, vision and enthusiasms.

The team Suzie and I are now part of is that and more. It’s an amazing group, internationally and locally. It seems that for everyone we are working with, optimism and being of service are default states. There is a strong work ethic, and – very important for us – a natural comfort in using current communications technology and social media, as well as a framework for supportive training for people who may not have previously engaged much or very systematically with social media for business.

Also, as the business is 90% automated, we can now operate more than previously on the basis that our business is not location-dependent – we can look seriously at living a “laptop lifestyle”. We can now plan much more confidently for implementing our “bucket list”, which includes a number of places to visit which we can only get to by plane (or boat, but planes are faster!).

Not least, we can and will build our own global team within the larger team we are now part of.

We Still Have to Work!

Mathematics is not my long suit, but I do know that 90% automated means 10% not automated, i.e. that needs us to work.

There is no free lunch. And we’re good with that.

But looking at the quite phenomenal success others in the team are having, we know our hard work will be amply rewarded.

If you’re happy where you are, including if you enjoy working solo, great!

But if you are looking to make a change in your life and help others do likewise, and if the idea of working in a great team with an amazing community spirit appeals, I’m happy to share more about what we’re doing. Just message me via the Contact page or at on my Facebook profile via Messenger.

Image credit – @rawpixel on Unsplash

The post I Didn’t Fully Realise How Restless I Was, Working Solo, Until I Joined a Great Team appeared first on Des Walsh.



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