ETALON Automotive Refinishing | June 2023 Newsletter

Published: Wed, 06/07/23

June, 2023

"In the simplest terms, a leader is one who knows where he wants to go, and gets up and goes."

- John Erskine, author

From the Editor

Just a week ago I had an opportunity to speak for a group of body shop professionals in the town of Serres, North Greece, just on the border with the neighboring Bulgaria. The subject of the conference was “Collision Repair Business and Entrepreneurship”. Those of you who followed my blog, (https://www.etalon-refinish.com/blog/), probably know that I pay a special attention to being businessman, not only a technician.

The vast majority of the body and paint suppliers spend time and money to promote their products and provide knowledge about the best practices around the paint process. We do the same, however, it is sad that little attention is paid to the business side of the collision repair shop. It has been taken for granted that if you deliver good repairs, your business will thrive. Unfortunately, this is not the case. I had an opportunity to travel all over the world and visit plenty of body shops of all sizes and types. I can assure you that a successful collision repair shop, besides quality repairs, is managed by entrepreneurs with great understanding of how a business must be run.

In the near future, we will create a series of video blogs around the entrepreneurship in the car refinishing industry.

New ETALON Product Launch

If you have a car paint supply store, probably you already supply touch up paints and sprays for DIY customers. We developed a special basecoat converter – Etalon 997BC, which transforms the normal basecoat into a direct gloss paint. Therefore, no subsequent clearcoat application is needed. After drying, it leaves very good gloss, and, if needed, it can be polished as well. Additionally, Etalon 997BC Basecoat Converter can be used for the aerosol sprays.

997BC Basecoat Converter

Special converter for converting double-layer basecoat colors to single-layer colors. Etalon 997BC Converter increases color hardness, anti-scratch and mechanical properties and does not require subsequent use of varnish. Ideal for local repairs in sprays and touch up bottles.
Mixing
Basecoat colors, that according to the manufacturer's instructions are diluted up to 50% with thinner, are mixed with Etalon 997BC Converter 1:1 by volume or by weight instead of the thinner.
Basecoat colors, that according to the manufacturer's instructions are diluted up to 100% with thinner, are mixed with Etalon 997BC Converter 1:1 by volume or by weight and up to 50% thinner.

ETALON Booth Masking Film
Please check our new video for the application of Etalon Booth protection film 5+1 layers. Its unique features save money and time for every spray booth owner.