The vast majority of our newsletter readers are involved in the car repair business. No matter what is the supply chain, Etalon products will always go to a car painter somewhere around the globe. Therefore, in Alexport we feel responsible to help the end users of our products, not only by offering the best products, but also by providing our expertise and knowledge in running the business. If our customers are successful, we will also thrive. In this newsletter I would like to share some ideas about marketing strategies for the car repair workshop. Those strategies are universal and can be applied in car bodyshop, mechanic or detailing shop as well. 

So, what are the ways to market a car repair business nowadays?

1. Targeted Google Ads: Use Google Ads to specifically target keywords related to your services in your local area. For example, bid on keywords like "brake repair in [Your City]" to appear at the top of Google's search results when someone in your area is looking for brake repairs.

2. Social Media Advertising: Run targeted ads on platforms like Facebook and Instagram. You can narrow down your audience by demographics, interests, and behavior to reach potential customers more effectively. Note that social media is not only about paid ads, but also about organic traffic coming from regular posts. 

3. Online Booking System: Implement an online booking system on your website. This allows customers to schedule appointments at their convenience and makes the process more efficient for both your shop and your clients.

4. Regular Blog Updates: Create a blog section on your website and publish regular articles on car maintenance, common car problems, and DIY tips. This not only attracts organic traffic, but positions you as an expert in the field. It’s free!

5. Video Tutorials: Produce video tutorials demonstrating simple car maintenance tasks, like changing oil or checking tire pressure. Share these on YouTube and social media to engage with a wider audience. Most of the content on internet now is consumed in the video format. Don’t loose the opportunity to promote yourselves. 

6. Customer Testimonials: Feature customer testimonials prominently on your website and in your marketing materials. Real-life success stories can boost your credibility and trustworthiness.

7. Local Partnerships: Partner with local auto parts stores, towing services, or even local car dealerships for mutual referrals. You can display each other's business cards or brochures. It worked, works and will work, no matter what!

8. Seasonal Promotions: Offer seasonal promotions tied to common issues in certain weather conditions. For example, winterize your car for the upcoming cold season or offer summer AC checkups, if you are a mechanic. Offer car protection services before winter to protect the vehicle from dirt, frost and snow. 

9. Community Involvement: Participate in local community events or sponsor local sports teams. This not only builds goodwill, but also increases your visibility.

10. Quality Assurance: Focus on providing excellent customer service and quality repairs. Happy customers are more likely to become repeated customers and refer your services to others. Don’t be afraid to provide warranty for your work. 

11. Online Chat Support: Consider adding a live chat feature to your website, allowing potential customers to ask questions and get immediate responses. This can greatly enhance the user experience.

12. Customer Loyalty Programs: Create a loyalty program that rewards repeat customers with discounts or free services after a certain number of visits.

13. QR Codes: Place QR codes on your marketing materials that link to specific landing pages on your website. This can be used for promotions, discounts, or educational content.

14. Competitor Analysis: Regularly analyze what your competitors are doing in terms of marketing. This can help you identify gaps in your own strategy and potentially offer unique services or promotions.