That’s why
we love a good novel, movie, or play. And why we’ll watch a classic film over and over again.
But tales do far more than entertain us.
Neuroscientists have proved that stories can deeply influence our beliefs and decisions. Mainly because stories appeal to our emotions and our capacity for empathy.
Businesses have caught on to this in a BIG way.
They
understand the huge role stories play in their sales process. This explains why they’re willing to pay writers $750 per page simply to tell a specific kind of two-page story.