Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 07/07/14
actionable marketing guide
Dear , Summer is in full swing. Take advantage of the warm weather to get out of your office and give your mind time to refresh. 51% of the average employees in the US who receive vacation time actually take time off from their jobs according to Harris Interactive research. While I appreciate that this is financially easier when you work for an organization that provides paid vacation time, you still need take time for yourself, away from your computer and work. To accomplish this, I cut back on my blog posting this summer. I've discovered that doing this has fueled a burst of creative energy. I'm using this creativity to develop content for presentations I'm giving this fall, writing more blog posts in advance, and developing guest posts. Among the topics for big pieces of content I'm producing for my upcoming speaking engagements are:
For Content Marketing World 2014 in Cleveland this September, I'm teaching a pre-conference intensive course on Content Curation. I'd be thrilled if you'd join me. BTW-Did I mention that the first 5 people who purchase Content Marketing World tickets through my affiliate will receive a FREE mini-consulting session with me? Here's more information on Content Marketing World. Enjoy your summer! Happy marketing,
P.S. If you need some content inspiration for the summer, here are 99 Free Summer Titles
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Want to save $450? Order your ticket to Social Media Success Summit NOW to get the LOWEST price available! There are ONLY 500 LOW price tickets available and when they're gone the price will go up. Order before Friday, July 11th to get the MOST SAVINGS on Social Media Success Summit. BTW-Did we mention that this is a virtual conference? This means there's no additional travel cost or hassle. |
Are You Missing These 3 Mobile Social Media
Opportunities?
Want to reach your target audience where and when they're available? Think mobile social media. Why? Because mobile is where you can reach me. Smartphones have become our must-have item that we can't live without. It's how we stay connected and organize our lives. 4 Ways To Expand Your Content Marketing With Social
Content
Social content is shorthand for the terms "social media" and "content marketing." It represents content and link sharing on various social media platforms. Yet, for marketers, the social content definition is broader and, often, not well understood. Social content is about how the content is created, not shared or distributed! Continue reading 13 Hot
Marketing Tips To Set Off Fireworks
Like 4th of July fireworks, your marketing must be hot, bright and loud to break through, attract attention, and get people to act. Just as fireworks have evolved to create amazing, synchronized light displays, marketing has also advanced so that we now have 13 states of marketing. |
![Mobile Social Media: 3 Super-Easy Tips [Research / Charts]](http://heidicohen.com/wp-content/uploads/Mobile-Social-Media-Opportunities-300x238.jpg)
How to get the best possible lead generation out of your company's content using content syndication. Creating content is only one part of the demand generation equation. The next (and most important) step is to get that content in front of your prospects. Using content syndication, you can get your content in front of millions of potential prospects, and reach them wherever they are researching similar product offerings. This paper will give you some high level tactics to ensure that the content you create Is the most effective it can be and targets the right prospects to generate the most leads for your business.
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