Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 07/14/14
actionable marketing guide
Dear , Happy Bastille Day! While the French say "Viva La France!" at Actionable Marketing Guide, we say, "Long live our readers!" You are our lifeblood and we appreciate your continued readership. To ensure that we continue to meet your needs, we'd love to know what topics you'd like us to cover in the coming weeks. Lately, I've been focused on content curation since I'm creating a pre-conference workshop for Content Marketing World! (BTW-If you're one of the first 5 people to register via my affiliate link, I'll give you a FREE mini-consulting session at Content Marketing World.) 2014 is the year of content curation. Marketers need an on-going flow of quality content that provides the 5 basic content marketing formats. BUT, they can't keep shouting ME, ME, ME or prospects will stop listening to them. Further, high quality, original content requires lots of human and budgetary resources. No matter how big your marketing budget, it can still be difficult to continually produce sufficient content to meet your target audience's vociferous appetite. Content curation to the rescue! To help you integrate content curation into to your editorial calendar, I laid out the steps to create a content curation roundup post in an article last week that included key examples of content curation roundups. This week to complement this post, I created a mega roundup post entitled, Best Marketing Advice for Recent Graduates - 100 Experts Share Their Career Wisdom. This was the biggest roundup article I've written to-date. Usually I send out a request and see how many people respond. This time my colleague Andy Crestodina challenged me to get 100 experts since everyone was so excited to participate. My friends and colleagues were so generous that it created a 25 page Word document! This was WAY too much information for a single blog post. Therefore, I've created a SlideShare ebook so that a broader audience can benefit from the information. I'd really appreciate it if you'd take the time to look at the SlideShare, add your comments and share it with your friends and colleagues. Looking forward to seeing you at Content Marketing World. Happy marketing,
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The Dirty Little Secret Of Content
Curation Roundup Posts 10 Super Easy Tips To Improve Roundup Results
Roundup posts are "sweet". As a specialized form of content curation, roundup posts are the content marketing gift that keeps on giving when done well. What Would You Give Up To Keep Your Smartphone? Mobile App Research Reveals What You Need To Know
Smartphones are the center of our 21st century lives. 47% of Americans can't go more than 24 hours without their smartphone according to BankAmerica research. Sorry television, coffee and social media-BUT smartphones outrank you in terms of daily necessity! The 2 Things Every Marketer Must Do 20 Tactics To Raise Your Marketing Batting Average
Marketers are a lot like great baseball hitters. To raise your marketing batting average, you need to do 2 things: Get up to bat a lot and get on base a lot. Get your marketing up to bat a lot To get your marketing up at bat more frequently, create more top of the funnel opportunities. |
What You Need to Know to Engage the Most Important Consumer Generation. Traditional marketing tactics don't cut it when you're trying to share your brand story with social-savvy millennials. In fact, a new SocialChorus research study of over 500 millennials reveals that only 6% of millennials consider online advertising to be a trusted source for product information. Download this report to learn: • How
millennials prefer to interact with brands Actionable Marketing Guide Around The Internet QED Baton named Actionable Marketing Guide one of the Top 20 Marketing and Sales Blogs! [W00t!] 7 Ways to Achieve Content Marketing Breakthroughs [Infographic] Useful insights! 5 Ways To Use Email Interviews. Fun spin on content curation by Andy Crestodina. Real marketers – a Marketo ebook. Marketo thinks that I'm the class brain!!!
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