actionable marketing guide

Please excuse me for interrupting your week but I'm feeling orange this week. If you've attended Content Marketing World (or know Joe Pulizzi), you know why. Content Marketing World is THE occasion to strut your ORANGENESS.

I've having a content curation high this week as I started developing my Content Marketing World pre-conference Content Curation workshop. Content curation is 2014's most "rad" content format.

Why?

Original content creation is expensive and content marketing budgets are limited.

BUT more importantly, most companies' content marketing plans under-utilize the content that they already own!

Remember content curation is NOT FREE (but my offer is: a 20-minute 1-on-1 with me in Cleveland (a $100 value) for anyone who registers for Content Marketing World via my affiliate link by Thursday, July 31st, 2014.)

Of course, Joe Pulizzi gets content curation! Joe crowned me the "Queen of Content Curation" when he persuaded me to develop Content Marketing World's Content Curation Workshop. (To be clear, he never used that exact term but he's never denied it either!)

Please join me IRL on Monday, September 8th to learn the secrets to content curation rockstardom. You'll be glad you did since you'll leave this information packed session with an actionable content curation strategy that you can integrate into your overall content and marketing plans.

Still not convinced you need to learn about content curation?

Content curator is the new strategic content position that CMI and other major organizations are adding to their marketing team to maximize reach and profitability.

My workshop will prepare you for these evolving responsibilities.

Need more content curation insights? Then check out these useful references:

• 12 Attributes of a Content Curation Strategy
  
  
• How to Make The Business Case for Content Curation
  
  
• 9 Amazing Content Curation Resources - Get your content curation head start here
  
  
• Content Curation: 12 Ways to Add Value
  
  
• The Dirty Little Secret Of Content Curation Roundup Posts - 10 Super Easy Tips

DON'T WAIT!!! Signup now to get a crash course in content curation. Register today and get a FREE 20-minute 1-on-1 with me in Cleveland (a $100 value) for anyone who registers for Content Marketing World via my affiliate link by Thursday, July 31st, 2014.

Please drop me a line if you have any questions. All you have to do is hit reply to this email.

I look forward to seeing you in Cleveland in September.

Happy marketing,
Heidi

Heidi Cohen
Chief Content Officer - Actionable Marketing Guide

 

P.S.: I'm in the process of rolling out Heidi By The Hour, where you can purchase an hour of my time via phone or Skype to help you with your marketing challenges. If you're interested in being one of the first people, please email me.