Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 08/04/14
actionable marketing guide
Dear , Happy August! For those of in the northern hemisphere, the beginning of August signals our last precious month of summer. Summer is a good time to take a break from your regular routine and do things that you usually don't have the time to do. This applies to your work as well as your personal life. It's not just about getting away for a vacation with family and friends but also it's about getting out of your comfort zone at work. It's a time to take on projects that stretch you before the back-to-school rush and holiday frenzy. Consider that you've got 4 weeks between now and Labor Day. What special project are you going to take on? Personally, I'm creating my Content Curation Workshop and related content for Content Marketing World in Cleveland. I'd be thrilled if you joined me!!! Additionally, I'm in the process of rolling out Heidi By The Hour, where you can purchase an hour of my time
via phone or Skype to help you with your marketing challenges. If you're interested in being one of the first people, please email me at [email protected] . Happy marketing, Heidi Cohen P.S. If you want to take your social media skills to the next level, this week is your last chance to SAVE $400 on your ticket to Social Media Success Summit. That's 57% OFF of the full price.
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Save 57%! Buy your ticket by August 8th to SAVE $400 off the regular price of $697 (ONLY 500 TICKETS are available at this sale price.) This offer is good until August 8, 2014 or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
How To
Make The Business Case For Content Curation
Have you made the case for content curation within your organization? Don't think that your firm needs content curation, then look at these content marketing facts and see if you're ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and MarketingProfs 2014 research. Continue reading How You Can Tap Into The Power Of Twitter
Do you want to tap into the power of Twitter to improve your social media reach and results? Of course you do! (Who doesn't???) In plain English the secret is: Continue reading 20 Ways To Craft Amazing Blog Posts Your Readers Love
Unlike recycling that converts waste into new ingredients to avoid squandering potentially useful resources, up-cyclingconverts worthless materials into higher quality products. Similarly, upcycled content instills existing communications (often that are no longer of value) into fresh high quality information your target audience actively seeks to fulfill their needs and desires. When applied to blog articles, the resulting up-cycled blog post content yields increased value through the application of creativity. |
What You Need to Know to Engage the Most Important Consumer Generation. Traditional marketing tactics don't cut it when you're trying to share your brand story with social-savvy millennials. In fact, a new SocialChorus research study of over 500 millennials reveals that only 6% of millennials consider online advertising to be a trusted source for product information. So how do you reach this ad-averse group? Download this report to learn:
The 1 Thing You Must Read This Week! Content Marketing Strategy Book This is the first of 4 e-books that curate the best of the content from Content Marketing World's presenters. It's the next iteration of content curation by my friend Lee Odden. BTW-I'd be thrilled if you joined me at Content Marketing World. Actionable Marketing Guide Around The Internet Content Distribution: Why Content Curation Beats Search Heidi Cohen examines the
difference between content curation and search. 9 Content Curation Ideas for Bulking Up Your Editorial Calendar Heidi Cohen shows you how to use 9 different types of content curation to enhance your content marketing
offering. Tips from The Top 10 Content Marketers of 2014
Heidi Cohen makes another Top 10 List.
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