Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 07/28/14
actionable marketing guide
Dear , Content curation is 2014's most "rad" form of content marketing. [TweetThis] Why? Original content is expensive and content marketing budgets are limited. BUT more importantly, most companies' content marketing plans under-utilize the content that they already own! Here are 3 major ways where content marketing is under-performing its potential:
Remember content curation is NOT FREE. It requires budget and resources to do it well. According to Joe Pulizzi, I'm the Queen of Content Curation. Well to be clear, he's never exactly crowned me but I'm not letting that stop me. He did ask me to teach the course on Content Curation at Content Marketing World. I'd be thrilled if you took my pre-conference Content Curation Workshop. I'm so excited about my workshop that I'm offering a FREE 20-minute 1-on-1 with me in Cleveland (a $100 value) for anyone who registers for Content Marketing World via my affiliate link by Thursday, July 31st, 2014. Note: I'm in the process of rolling out Heidi By The Hour, where you can purchase an hour of my time via phone or Skype to help you with your marketing challenges. If you're interested in being one of the first people, please email me. Happy marketing, Heidi Cohen
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Save 59%! Buy your ticket by August 1st to SAVE $410 off the regular price of $697 (ONLY 500 TICKETS are available at this sale price.) This offer is good until August 1, 2014 or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
Are You Producing Content Like An A-Lister?
Would you like craft content marketing like an A-lister? You spend hours and hours on your content marketing. By contrast, A-listers make content marketing look effortless. 7 Steps To Use Personae In Your Marketing Plan
A persona is a key element of social media, content or really any type of marketing. BUT persona creation is NOT a marketing destination. You develop a persona to facilitate your marketing creation and enhance its effectiveness. Continue reading The One Marketing Opportunity Everyone Is Missing
Most businesses zealously rush to test every new marketing tactic touted to attract new prospects, maintain and grow their customer base. Customer acquisition is expensive since you must invest in marketing including advertising to find, reach and convert prospects. Continue reading |
By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place. Content marketing is the linchpin of demand creation -the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates - in the right format, through the right channel, at the right time. But a content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and
focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles. The 1 Thing You Must Read This Week! Why We Are Hiring for a New Content Role (and You Should Too) CMI's Joe Pulizzi explains why you need to consider hiring a content curator to maximize your organization's reach. P.S. Don't forget that I'm offering a FREE 20-minute 1-on-1 with me in Cleveland (a $100 value) for anyone who registers for Content Marketing World via my affiliate link by Thursday, July 31st, 2014. Actionable Marketing Guide Around The Internet 9 Content Curation Ideas for Bulking Up Your Editorial Calendar Heidi Cohen shows you how to use 9 different types of content curation to enhance your content marketing offering in her post on ContentMarketingInstitute.com Beyond Boredom - 5 Tips For Engaging B2B Content
Heidi Cohen was interviewed by the American Marketing Institute regarding her point of view on B2B content marketing.
|
