Heidi Cohen's Actionable Marketing Newsletter
Published: Tue, 09/02/14
actionable marketing guide
Dear , I hope that you enjoyed your Labor Day weekend. Content Marketing World is less than a week away and I'm so excited. I just shipped off the final version of my Content Curation Workshop to Content Marketing Institute. While I hear that it's a sellout workshop, perhaps they can squeeze you in. (It doesn't hurt to ask.) In my opinion, content curation is going to be a big area of content marketing in 2015 and beyond since customers don't want to continually hear "Me, me, me" from marketers. Content curation allows you to mix your message with that of other people. Please let me know if you're going to be at Content Marketing World. Happy marketing, P.S. If you want to take your social media skills to the next level, this week is your last chance to SAVE $350 on your ticket to Social Media Success Summit. That's 50% OFF of the full price!
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket by August 29nd to SAVE $350 off the regular price of $697! This offer is good until September 5, 2014 or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
Does Your
Company's Social Media Use Compare
It's 2014 and the 500 largest companies in the US are expanding their use and adaption of social media. (BTW, here's how the Fortune 500 behaved on social media in 2013.) While this should seem like a no-brainer to American adults who on average spend an hour and seven minutes on social media platforms daily, making the business case for social media in a large organization isn't always easy. Continue reading The 3 Content Curation
Superpowers
We're drowning in content. As Google's CEO, Eric Schmidt famously said, "Every two days now we create as much information as we did from the dawn of civilization up until 2003." As a result, we don't need more information; we need help finding the important stuff fast. Blog Inspiration To Fill Your September Editorial Calendar
Labor Day Weekend signals the end of summer, at least in my small area of the world. Marketers, like students, need to think in terms of back-to-school and fall. While many American students are already back at school and the back-to-school marketing push occurred in early August, you can still attract a portion of the $669.28 the average US family spends for grade-schoolers or the $916.48 college students spend, according to the National Retail Federation with the right content. Continue reading |
![2014 Fortune 500 Social Media [Research / Charts]](http://heidicohen.com/wp-content/uploads/2014-Fortune-500-SOcial-Media-300x187.jpg)
How to Protect Your Brand in Social
Media Learn how to protect your brand in social media from brand impersonators, malicious account spoofing and counterfeiters.
The very characteristics that make social media incredibly appealing to consumers are the same ones that make it ripe for scammers seeking to exploit the value and power of established brands. It's not unusual for fans and consumers to be exposed to something new every day, whether a promotion, contest, fan page or enticing content. And, without much history to signal what is genuine and what is not, consumers find themselves at risk of being hoodwinked by brand
impersonators, malicious account spoofers and counterfeiters. This white paper offers best practices for protecting your brand--and brand engagement--in social media channels. The 1 Thing You Must Read This Week! Showing Real ROI on Content Marketing Check out the last installment of Lee Odden's ebooks for Content Marketing World. It's how to show real ROI from content marketing and it's a MUST read. http://tprk.us/cmroi14 Actionable Marketing Guide Around The Internet
Speaking of Danish – Please join me in Copenhagen on Thursday, September 25th, where I'm speaking with content rockstars Jay Baer and Marcus Sheridan. http://markedsforing.dk/kurser/content14-content-marketing-konference-og-masterclass-i-verdensklasse
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