Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 09/08/14
actionable marketing guide
Dear , Greetings from Cleveland, the home of the Rock and Roll Hall of Fame. I'm at Content Marketing World ready to teach my Content Curation Workshop. As I've said before, I think that content curation will be the BIG content marketing trend of 2015 because businesses need to be part of their community. This translates to sharing other people's content and commentary. Content Marketing World is one of my favorite events of the year. Joe Pulizzi and his team work every single detail, no matter how small. It's one of those events that continues to get better every year. If you're at Content Marketing World, please come up and say hello. I'm always excited to meet my readers IRL. Don't feel badly if you can't be at Content Marketing World. I'll be writing about my experiences. Also, I hope to be able to share the best (but that depends on the wifi.) Happy marketing, P.S. If you want to take your social media skills to the next level, this week is your last chance to SAVE $340 on your ticket to Social Media Success Summit. That's almost 50% OFF of the full price!
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket now to SAVE $340 off the regular price of $697! This offer is good until September 12, 2014, or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
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Marketing Quotes For Back-To-School
Labor Day signals the return to school. To get your marketing studies on track whether you're in school or not, here are 50 marketing quotes for back-to-School. In the process of compiling this list of marketing quotes, I stumbled upon this gem by Stephen Denny, author of Killing Giants: "If dogs don't like your dog food, the packaging doesn't matter." Content Curation Versus Content Aggregation
Content curation versus content aggregation is a challenge many marketers face due to limited budgets and their prospects' insatiable need for content. As a marketer, it's useful to have both content curation and content aggregation capabilities in your content marketing toolbox. 5 Small Business Branding Tactics You Can Use
Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness. Continue reading |
How to Protect Your Brand in Social
Media Learn how to protect your brand in social media from brand impersonators, malicious account spoofing and counterfeiters.
The very characteristics that make social media incredibly appealing to consumers are the same ones that make it ripe for scammers seeking to exploit the value and power of established brands. It's not unusual for fans and consumers to be exposed to something new every day, whether a promotion, contest, fan page or enticing content. And, without much history to signal what is genuine and what is not, consumers find themselves at risk of being hoodwinked by brand
impersonators, malicious account spoofers and counterfeiters. This white paper offers best practices for protecting your brand--and brand engagement--in social media channels.
HEIDI COHEN ON THE ROAD Please join me in Copenhagen on Thursday, September 25th where I'm speaking with content rockstars Jay Baer and Marcus Sheridan. For those of you in Chicago – I'm joining my friend Andy Crestodina at Content Jam on October 2nd. Please sign up – it's got an all star line up including Gini Dietrich.
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