Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 09/15/14
actionable marketing guide
Dear , I'm back from Content Marketing World 2014 in Cleveland, Ohio, where I taught my Content Curation Workshop to a packed room of amazing content marketers. All I can say is WOW! Joe Pulizzi and his team put on a conference that just keeps getting bigger and better every year. I was thrilled to meet a number of my readers in person. Thank you for introducing yourselves to me. Don't feel badly if you didn't make Content Marketing World. I'm putting together 2 pieces of EPIC content, one with the help of my workshop participants and one with the help of other conference speakers. The fall conference season is just getting into swing. You can see me at Content 14 in Copenhagen, Denmark, on September 25th; Content Jam in Chicago on October 2nd or at MarketingProfs B2B Forum in Boston October 9th and 10th. Happy marketing, Heidi Cohen, Chief Content Officer - Actionable Marketing Guide P.S. If you want to take your social media skills to the next level, this week is your last chance to SAVE $250 on your ticket to Social Media Success Summit. ONLY 300 tickets are available at this price. Act now and save.
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket now to SAVE $250 off the regular price of $697! ONLY 300 tickets are available at this sale price. This offer is good until September 19, 2014, or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
Words matter when it comes to content marketing, especially for content curation. Therefore a comprehensive content curation glossary is critical to learn the words of the trade. 100 Content curation terms
Your content curation distribution is more critical than your original content distribution. This is attributable to the fact that curated content requires adding your voice to existing content, whether it's yours or other people's content, to make it into something fresh and new. Continue reading
I just returned from Content Marketing World 2014 and I'm basking in the event's orange glow. When Social Media Examiner's Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: Continue reading |
The Social Media Pocket Guide Find out how today's best social brands are reaching their goals -- and you can too.
From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today's social realities. Includes 15 big media and brand examples. If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It's even packed with fresh strategy inspiration from 15 different global brands and media properties. In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media's evolution - including current themes like pay to play, digital integrations, social TV, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing. Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride. HEIDI COHEN ON THE ROAD Please join me in Copenhagen on Thursday, September 25th where I'm speaking with content rockstars Jay Baer and Marcus Sheridan. For those of you in Chicago – I'm joining my friend Andy Crestodina at Content Jam on October 2nd. Please sign up – it's got an all star line up including Gini Dietrich.
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