Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 08/18/14
actionable marketing guide
Dear , Last Friday I had the pleasure of having breakfast with Top Rank's CEO, Lee Odden, who was in New York speaking. Whether you're talking about search, social media or content, Lee is the king of Optimization. In fact he wrote the book, Optimize. My point here isn't to be the TMZ or Gawker of the marketing world. (We didn't even take a selfie!!!) While Odden and I have written about Influencer Relations, most marketers and PR professionals overlook the key point: It's about relationships!!! Lee and I met at a conference in San Francisco back in 2006 and have been friends ever since. Rather, our breakfast underscores an important point Peter Shankman, the founder of HARO, repeatedly made to my NYU classes: "Always take the meeting!" Shankman acquired a seemingly unprofitable knitting shop as his client because he was willing to take the time drive to their suburban store. The store had deeper pockets than an outsider would expect. Based on the problem of getting customers to leave New York City, Shankman came up with the idea for a Yarn Bus (Think Oscar Meyermobile with balls of yarn.) The yarn buss attracted tons of media attention. (Want to know more about it? Read Peter Shankman's Can We Do That?!) Result: High profile, media bait client.Want to meet me IRL and start building our working relationship? Then attend Content Marketing World. I'd be pleased if you'd use my affiliate link. Even better, learn how to be a content curation whiz with lessons from people like Lee Odden. I'm teaching the 2014 must-know Content Curation Workshop for Content Marketing World in Cleveland. 2014 is the year of Content Curation. Join me at Content Marketing World and learn how to do it RIGHT!!! (BTW, here's how to make the business case for content curation.) Want to get social media lessons from Lee Odden? Then join him at Social Media Success Summit. Sign up now to save over 50%! Happy marketing, Heidi Cohen P.S. If you want to take your social media skills to the next level, this week is your last chance to SAVE $380 on your ticket to Social Media Success Summit. That's 50+% OFF of the full price!
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket by August 22nd to SAVE $380 off the regular price of $697 (ONLY 500 TICKETS are available at this sale price.) This offer is good until August 22, 2014 or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
Content Marketing Optimization: The Ultimate
Guide
Say "content marketing optimization" and most marketers instinctively think "search". Did you realize solely focusing on optimizing the search-related elements of your content marketing may hurt your results? While search is a critical component of content optimization, it's NOT the only factor. Content Aggregation Simplified: 5 Super Easy Steps
In its simplest form content aggregation is the collection of information based on a common topic involving one or more related keywords. Aggregating other people's information conveniently augments your original content while providing a broader perspective. Continue reading 360 Degree Social Media Marketing - 37 Tactics
Do you developed separate plans for each social media effort and platform as they evolve and proliferate? If so, you probably have redundant activity that's not contributing incrementally to your bottom line. Instead you need a 360 degree social media marketing approach to plan your social media activities for your brands and products as one portfolio. Continue reading |
Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal
stakeholders. Download this eBook and get 31 list growth strategies and tactics for building your database in today's multichannel world. The 1 Thing You Must Read This Week! A Visual Content Marketing Strategy:
This is the third of 4 e-books that curate the best of the content from Content Marketing World's presenters. BTW—I'd be thrilled if you'd Join me at Content Marketing World in September. Actionable Marketing Guide Around The Internet Actionable Marketing Guide's How to Be a Twitter Chat Champion was included in USC's Essential #Edchat Resource Guide. Anthony Gaenzle named Heidi Cohen's Actionable Marketing Guide as one of My Favorite Content Marketing Blogs. Heidi Cohen was interviewed by Mark Masters of the ID Group – Heidi Cohen Talks Content Marketing.
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