Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 08/25/14
actionable marketing guide
Dear , To celebrate the last full weekend of summer, my husband and I spent the weekend with friends in the rustic beauty of their Catskills Mountains cabin in Margaretville, a small town northwest of Woodstock, NY. Despite being hard hit by the economic downturn and Hurricane Sandy, Margaretville is slowly coming back. It's a lovely town with a combination of local residents and city people with weekend homes, like our friends. Supporters of the local businesses, our friends had to show us the newly spiffed up Home Goods of Margaretville. I'm telling you this story because it has 3 important marketing lessons for small businesses as well as big ones. The new owner, Jess Olenych, moved the shop into a prime selling location. Despite it's lime green décor, the shop is a showpiece because it's a converted bank. Jess's office is the old bank vault. Even better, she's displayed an old $20 bill issued by the Bank of Margaretville!
Here are 3 marketing lessons you can apply to your marketing.
Regardless of the size of your business, you need to think "curation" in 2014, especially where content is concerned. It sets you apart from the crowd and reinforces your position as a tastemaker. Learn how to become a Hall of Fame worthy content curator at my Content Marketing World pre-conference workshop. (BTW, here's how to make the business case for content curation.) Want to get social media lessons from Lee Odden? Then join him at Social Media Success Summit. Sign up now to save over 50%! Happy marketing,
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket by August 29nd to SAVE $370 off the regular price of $697 (ONLY 500 TICKETS are available at this sale price.) This offer is good until August 29, 2014 or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
The Secret Sauce For
Creating Epic Curated Content
Author of Optimize, Lee Odden is the master of developing curated conference ebooks. These ebooks are a classic example of epic curated content. Epic curated content is a major content marketing effort that's both original content and curated content because it's co-created with participants. If Facebook Only Makes Pennies Per User, What Can YOU Do?
Unlike Facebook, I routinely turn down advertising offers. My publisher father thinks this is sacrilegious. He
says, "Any revenues your content generates are good." Why Your Social Media Is Failing
Most businesses and marketers are active on at least one form of social media, BUT not all of them are marketing on social media. It's the core problem behind "We need a Facebook page!" or whatever the social media du jour is. Instead, they claim, "Our social media is failing!" |
Mobile Center of Excellence: Taming the Wild, Wild West of Enterprise Mobility
This new white paper shows how to create a Mobile Center of Excellence (MCoE) to help eliminate competing technology initiatives, solutions disconnected from strategy, and a lack of cohesive user and brand experience across
applications. The world of mobile is still so new, and changes so rapidly, that many companies are hard-pressed and ill-prepared to keep up. For success, it's imperative to have a cohesive innovation strategy, and for all areas of the organization to work together on mobility initiatives. A highly effective way to deal with the problem of a fragmented
approach to mobile is to establish a Mobile Center of Excellence (MCoE). In this paper you'll learn:
The 1 Thing You Must Read This Week! Showing Real ROI on Content Marketing This is the last of 4 e-books that curate the best of the content from Content Marketing World's presenters. BTW-I'd be thrilled if you'd join me at Content Marketing World. Actionable Marketing Guide Around The Internet
|
