Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 10/06/14
actionable marketing guide
Dear , Greetings! Last week, I joined my friends Andy Crestodina and Amanda Gant at Content Jam in the windy city. Content Jam proves that you can create something amazing with a community. Content Jam is a one-day local Chicago event. Unlike many conferences and events, it's put together by a group of small marketing firms. Community starts by building real life relationships. You have to get out from behind your computer and go someplace to meet people. Getting to know people face-to-face is very powerful for building your business. You're no longer just an email address or a Twitter handle. Crestodina is a master at this. He's always introducing people and finding reasons to get together. Based on his personal relationships, Crestodina persuaded Barry Feldman, Nick Kellet and me to fly into Chicago to present at Content Jam. Thanks to Crestodina, I had the opportunity to speak on 2 favorite topics of mine Marketing Persona and Content Curation. The major take-aways were:
You can follow Crestodina's lead by creating live events. They don't need to be full event extravaganzas. You can limit yourself to drinks or dinner. In fact, a number of the Chicago content marketers have a monthly dinner to talk shop. If you're in Boston, I hope to see you at MarketingProfs B2B Forum later this week. Here's a sneak peak of my session with Gini Dietrich and Andy Crestodina. Hope to see you in real life at one of these events.
Happy marketing,
Attend Social Media Success Summit 2014 to get stellar insights from 40 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket now. This important virtual (no travel cost or hassle) conference begins tomorrow and runs through the rest of October, offering more than 40 expert-led sessions. Attend as many as you like; download the rest. Sample It Guarantee: You can try the first three days of the event and still cancel for a full refund if you determine this event is not for you. |
How Curated
Content Performance Beats Original Content
Should I create original content or curate content from others? Many content marketers don't EVEN consider this question. Why? They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality. Continue reading Jay Baer & Marcus Sheridan: 5 Pro Content Marketing
Tips
Jay Baer of Convince and Convert and Marcus Sheridan of The Sales Lion are 2 very astute content marketers. If you pay attention not only to what they say but also to what they do, you can improve your content marketing. I call these pro content marketing tips! |
Does Your Content Meet Google's Expectations for Quality? Surely you have heard the trending phrase "content is king." Now, more than ever, this is a rule to live by.
It used to be that keywords were the magic keys to online marketing. However, over the past few years, much has changed. Gone are the blissful days of keyword stuffing. Now, you need unique and valuable content to pull Google's
heartstrings. Without it, you may be punished. In a given month, as many as 65,000 sites receive such warning notifications. Learn about some of the more recent SEO changes and how you can re-orient your online marketing strategy to give your
readers, and therefore search engines, what they crave. HEIDI COHEN ON THE ROAD
HEIDI COHEN AROUND THE WEB Please check out The Future of B2B Marketing by Top Rank's Lee Odden. It's a fun set of predictions that's worth your time. It includes a number of B2B rockstars.
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