Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 09/22/14
actionable marketing guide
Dear , Don't feel badly if you didn't make Content Marketing World. I'm putting together 2 pieces of EPIC content, one with the help of my workshop participants and one with the help of other Content Marketing World speakers. They'll be available soon on a variety of content platforms. The fall conference season is just getting into swing. You can see me at Content 14 in Copenhagen, Denmark, on September 25th; Content Jam in Chicago on October 2nd or at MarketingProfs B2B Forum in Boston October 9th and 10th. With these conference appearances comes lots of content creation and opportunities so I'll have to make this email note short. Hope to see you in real life at one of these events. Happy marketing, Heidi Cohen, Chief Content Officer - Actionable Marketing Guide P.S. If you want to take your social media skills to the next level, this week is your last chance to SAVE $200 on your ticket to Social Media Success Summit. ONLY 300 tickets are available at this price. Act now and save.
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket now to SAVE $200 off the regular price of $697! ONLY 300 tickets are available at this sale price. This offer is good until September 26, 2014, or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
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Post-Sale Content Marketing Strategies You Need
Content Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing. Why? Continue reading 5 Video Marketing Tricks To Increase Your Results
Skip the selfies—Videos rocked Content Marketing World 2014. It seemed like everyone was creating some piece of video. As a form of visual content, video has been white hot for a while. In case you missed the email, both Instagram and Twitter (aka Vine) rolled out short form videos last year. (In fact, I called short form video the new black of content marketing!) Continue reading 25 Tactics To Overcome A Bad Small Business Location
Location, location, location is the real estate catchphrase because it can be the make or break it decision for many business. For small businesses a bad location is often one of many challenges they face due to budgets and priorities. Continue reading |
The Social Media Pocket Guide Find out how today's best social brands are reaching their goals -- and you can too.
From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today's social realities. Includes 15 big media and brand examples. If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It's even packed with fresh strategy inspiration from 15 different global brands and media properties. In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media's evolution - including current themes like pay to play, digital integrations, social TV, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing. Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride. HEIDI COHEN ON THE ROAD Please join me in Copenhagen on Thursday, September 25th where I'm speaking with content rockstars Jay Baer and Marcus Sheridan. For those of you in Chicago – I'm joining my friend Andy Crestodina at Content Jam on October 2nd. Please sign up – it's got an all star line up including Gini Dietrich. HEIDI COHEN AROUND THE WEB Heidi Cohen clocked in at #23 on Inc Magazine's list of the Top 30 Expert Marketers to Follow on Twitter and LinkedIn. What is quality content? Here's what a number of content marketers and I responded to Clayton Lainsbury. BTW, here's my post defining content quality. Heidi Cohen was part of Andy Crestodina's Ask It Forward video from Content Marketing World. Watch her photobomb Jon Wuebben. Andy Crestodina is always creative. Heidi Cohen was featured in Curata's latest eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics.
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