Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 09/29/14
actionable marketing guide
Dear , Greetings! I just got back from an amazing few days in Copenhagen presenting at Brand Movers' Content Marketing 14 with Convince and Convert's Jay Baer (New York Times bestselling author of Youtility) and The Sales Lion's Marcus Sheridan. Although I was told that Danes tend to be reserved, we had a great audience who actively participated. Talk about being in the presence of awesomeness!!! Watching these 2 rock stars in action, I learned and gained insights that will help my business. The same is true for you. Attending a conference or live event is about more than the presenter's slide deck. It's about the information the speakers convey when they present as well as how they inspire you, the audience. Both Jay and Marcus are masters at this. I hope I see you this fall at either Content Jam in Chicago on October 2nd or at MarketingProfs B2B Forum in Boston October 9th and 10th. That said, I've got to catch up on my work and finish developing my Content Jam presentations. Hope to see you in real life at one of these events. Happy marketing, P.S. If you want to take your social media skills to the next level, this week is your last chance to SAVE $100 on your ticket to Social Media Success Summit. ONLY 100 tickets are available at this price. Act now and save.
Attend Social Media Success Summit 2014 to get stellar insights from 45 social media experts including Mari Smith, Jay Baer, Lee Odden and Amy Porterfield. Buy your ticket now to SAVE $100 off the regular price of $697! ONLY 100 tickets are available at this sale price. This offer is good until October 3, 2014, or when the tickets sell out, whichever comes first. This important virtual (no travel cost or hassle) conference offers more than 45 sessions this October. Attend as many as you like; download the rest. |
Content Marketing ROI: The Key You
Need
Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment. I totally understand your pain. Take it from me, like many others, I learned the hard way. Continue reading How To Improve Your Content
Based On 2.6 Billion Social Media Shares
Social media is key to every content marketer's distribution plans. But the harsh reality is that just posting your own content on your social media pages often isn't sufficient to gain the visibility, traction and engagement you need in the never-ending stream of more personally relevant information. Continue reading |
Does Your Content Meet Google's Expectations for Quality? Surely you have heard the trending phrase "content is king." Now, more than ever, this is a rule to live by.
It used to be that keywords were the magic keys to online marketing. However, over the past few years, much has changed. Gone are the blissful days of keyword stuffing. Now, you need unique and valuable content to pull Google's
heartstrings. Without it, you may be punished. In a given month, as many as 65,000 sites receive such warning notifications. Learn about some of the more recent SEO changes and how you can re-orient your online marketing strategy to give your
readers, and therefore search engines, what they crave. HEIDI COHEN ON THE ROAD For those of you in Chicago – I'm joining my friend Andy Crestodina at Content Jam on October 2nd. Please sign up – it's got an all star line up including Gini Dietrich. HEIDI COHEN AROUND THE WEB Please check out The Future of B2B Marketing by Top Rank's Lee Odden. It's a fun set of predictions that's worth your time. It includes a number of B2B rockstars.
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