Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 11/10/14
actionable marketing guide
Dear , In preparation for my workshop at Internet Summit, I’ve been doing a lot of thinking and work regarding how to make social media more effective for businesses. While roughly 9 out 10 businesses use social media to support their marketing, most can’t attribute results directly to their efforts. Why? Social media has its greatest impact in the middle of the purchase process so that there’s generally no measurable action that can be attributed to a sale. Here’s the data to prove the point.
Interestingly SlideShare isn’t on this chart. It’s a must have for B2B organizations and drives qualified leads and sales. (Although to be fair it may be considered part of
LinkedIn.) What are the most underrated social media platforms in your opinion? Happy marketing, Heidi Cohen
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Pinterest is where your prospects and customers turn to get inspiration and shop on social media; it’s couch commerce at its best.
The Secret To Grow Your Business Social Media Profile20 Easy-To-Implement Business Social Media Tips
Want to know the biggest secret to grow yourbusiness social media profile? Of course you do! (What marketer worth their salt doesn’t???) Before I tell you, it’s important to understand that most businesses are NOT power media upstarts like Upworthy and ViralNova that average 60,000 social shares per article and get 99% of their social shares from Facebook. Continue reading
People spend a ton of time on Facebook socializing. Given the amount of time spent, marketers have followed their prospects to this social media giant despite the short lifespan of a Facebook like. But they overlook the fact that people are on Facebook to engage with their family and friends not brands. Continue reading |
HEIDI COHEN ON THE ROAD For those of you in the Raleigh, NC area please join me for Internet Summit November 11th through 13th. Use the code HEIDI50 to save $50 OFF any pass level. I'm teaching the advanced social media marketing workshop. Please join me. (BTW-You get an opportunity to meet with me face-to-face for one-on-one consulting.) Before your 2015
conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March) This is Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). LINK. This is a 7 year old content marketing show that gets into the details of content marketing and technology. If you missed me at Content Marketing World, then consider getting the full recording of the event so that you can soak up every expert detail and secret that was imparted.
Want to get the most mileage out of Facebook?
Then you need to know the rules of the road. Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook gives you a thorough understanding of Facebook principles and the Terms of Service that apply to content and behavior. These rules apply to your own custom apps as well as the third-party apps we all use for photo and share-to-win contests, trivia, quizzes, polls and more. Learn the basics plus a few esoteric details you need to know in order to stay in good standing on Facebook. HEIDI COHEN AROUND THE WEB Effective Inbound Marketing selected Actionable Marketing Guide as one of the Top 100 Blogs to read. Want some help with your blogging?
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