Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 11/17/14
actionable marketing guide
Dear , I’m back from Internet Summit in Raleigh, where the oak trees were dressed in yellow and women regardless of age are addressed as ma’am. The conference underscored the need to get out from behind your computer screen and meet people in real life. (BTW—If you’re in Dallas, check out the Digital Summit Dallas.) I was part of an amazing line up with keynotes by David Pogue from Yahoo, Steve Wozniak from Apple and Robin Wheeler from Twitter. Additionally, I had the pleasure of seeing my friends Rebecca Lieb from Altimeter and Arnie Kuenn from Vertical Measures. But best of all, I learned the most from the attendees of my Advanced Social Media Workshop. The positive energy in the room was amazing. I wish that we had more time to extend the conversation but as the saying goes, “The show must go on…”
Here are my 3 major take-aways from my workshop for building and maintaining your business’s social media presence:
Happy marketing, Heidi Cohen
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Use video to get your brand up in lights! Think movies for your audience’s screen of choice not advertising or promotion. With expanded ownership and use of mobile devices including smartphones and tablets, consumers can view as well as shoot video content when and where they wish. 36% of Internet users visit YouTube via a mobile device according to Global Web Internet. Continue reading
If you, like many other marketers, think of Google+ as just another social media network in the Facebook and LinkedIn model, you probably believe that it lacks the powerful social interaction you’d expect. Yet at the heart of the matter is that Google+ isn’t about social media. Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March 25-27) This is Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). LINK. This is a 7 year old content marketing show that gets into the details of content marketing and technology. If you missed me at Content Marketing World, then consider getting the full recording of the event so that you can soak up every expert detail and secret that was imparted.
Want to get the most mileage out of Facebook? Then
you need to know the rules of the road. Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook gives you a thorough understanding of Facebook principles and the Terms of Service that apply to content and behavior. These rules apply to your own custom apps as well as the third-party apps we all use for photo and share-to-win contests, trivia, quizzes, polls and more. Learn the basics plus a few esoteric details you need to know in order to stay in good standing on Facebook. HEIDI COHEN AROUND THE WEB Marketo has a fun quiz called: Who’s Your Content Marketing Crush? LinkedIn Marketing selected Heidi Cohen's article, Are You Missing These 5 Social Sharing Powerhouses? as one of the top pieces of content for the week along with posts by content rockstars Michael Brenner and Ann Handley. If you like this article, you’ll also like: Viral By Design: 3 Social Media Secrets.
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