Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 10/27/14
actionable marketing guide
Dear , Last week I had the pleasure of meeting many of the people behind Hootsuite at a New York based event called Connect via Hootsuite. As part of their presentation, Hootsuite shared some eye opening research. Namely, 88% of respondents thought that social media was important to maintain a competitive edge, yet 61% were challenged to
transform social media data into actionable insights. YIKES!!! (Check out the entire Hootsuite presentation for yourself.)
To add to the fun, the organizers tried to get their hashtag, #CVHNY to trend on Twitter, at least in NYC. While not a great objective for many events, in this case, it worked because Hootsuite is a key social
media scheduling platform. They met this goal early during the event.
BTW--Maybe I shouldn’t mention that a member of Twitter’s sales team was one of the presenters. Happy
marketing, Heidi Cohen
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Want to create a viral social media success? Then, take a page from Upworthy’s viral playbook. Upworthy averaged 60,000+ shares per article, roughly 5 times Buzzfeed’s rate as noted in How To Improve Your Content Based On 2.6 Billion Social Media Shares. Continue reading Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?2015 B2C Content Marketing Trends: Research and Charts
Content is essential to B2C marketing in today’s always-on, information-filled world. 77% of B2C marketers use a content marketing strategy to consistently create and distribute information that provides value to a well-defined target audience, according to Content Marketing Institute and MarketingProfs’s 2015 B2C Content Marketing Trends. Continue reading 27 Super Easy Tactics To Boost Your Twitter StrategyTwitter Tactics 201
Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart). Continue reading |
It used to be that keywords were the magic keys to online marketing. However, over the past few years,
much has changed. Gone are the blissful days of keyword stuffing. Now, you need unique and valuable content to pull Google's heartstrings. Without it, you may be punished. In a given month, as many as 65,000 sites receive such warning notifications. Learn about some of the more recent SEO changes and how you can re-orient your online marketing strategy to give your readers, and therefore search engines, what they crave. HEIDI COHEN ON THE ROAD For those of you in the Raleigh, NC area please join me for Internet Summit November 11th through 13th. Use the code HEIDI50 to save $50 OFF any pass level. I'm teaching the advanced social media marketing workshop. Please join me. (BTW-You get an opportunity to meet with me face-to-face for one-on-one consulting.) Before your 2015
conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March) This is Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). LINK. This is a 7 year old content marketing show that gets into the details of content marketing and technology. If you missed me at Content Marketing World, then consider getting the full recording of the event so that you can soak up every expert detail and secret that was imparted.
HEIDI COHEN AROUND THE WEB
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