Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 11/03/14
actionable marketing guide
Dear , In New York City, the change in seasons has been late this year. The trees have started their glorious transformation from green to yellow, orange and red. Similarly, it’s a good time for you to think about how you'll change your social media and content marketing for 2015.
Since I'm teaching an advanced social media workshop at Internet Summit in Raleigh, NC, on November 11th, I’ve been thinking about how to improve social media marketing. Based on my corporate experience and that of my clients, I know that often means doing more with the same resources. At a minimum, make sure you’re competitive with your peers and close substitutes.
Before you start your 2015 social media marketing plans, assess:
What are your biggest social media marketing challenges as you look forward to 2015? Just hit reply to let me
know. Happy marketing, Heidi Cohen
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Want to increase your content’s reach on social media? Using a well-balanced social sharing approach is the next best thing to a viral social media success. Distributing content once on a given social media network is insufficient to reach most of your followers. Continue reading Is Your Business Tapping Into The Full Power Of LinkedIn?39 LinkedIn Business Tactics To Achieve Your Goals
If you're like many marketers, you may think of LinkedIn as a job seeker’s ghetto. But LinkedIn has evolved. Before we dive into LinkedIn business tactics, understand that LinkedIn is a powerful professional social media tool. LinkedIn tops the social media list for small businesses according to the UMass Dartmouth. Continue reading |
It’s Halloween. While it’s easy to become a witch just by wearing a big hat and black clothes, it’s not so easy to create a unique look like Wicked’s green-skinned Elphaba. Unlike Halloween, blogging doesn’t have to be scary and we’ve got 31 advanced blogging tricks to maximize your business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.) Continue reading HEIDI COHEN ON THE ROAD For those of you in the Raleigh, NC area please join me for Internet Summit November 11th through 13th. Use the code HEIDI50 to save $50 OFF any pass level. I'm teaching the advanced social media marketing workshop. Please join me. (BTW-You get an opportunity to meet with me face-to-face for one-on-one consulting.) Before your 2015
conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March) This is Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). LINK. This is a 7 year old content marketing show that gets into the details of content marketing and technology. If you missed me at Content Marketing World, then consider getting the full recording of the event so that you can soak up every expert detail and secret that was imparted.
Get insight into the powerful new trend that is content curation. This white paper shares how companies like yours are leveraging high-value, third-party content to engage and acquire customers.
Customer engagement is all about content today, but creating original content can be expensive and time consuming. Fortunately, that isn’t your only option. Explore this white paper to learn how marketers are using curated content to build deep and lasting relationships with their customers. We’ll explore the key benefits of content curation and outline the important steps and considerations necessary for building a successful and sustainable content
curation program. It’s a must read for any marketer who understands that it takes more than an occasional blog post or tweet to grow a business. HEIDI COHEN AROUND THE WEB Heidi Cohen contributed to Curata’s Content Marketing Metrics ebook. Measuring content marketing results is one of the
biggest problems facing businesses and marketers. Here’s some additional help: Heidi Cohen was interviewed as part of Scoop.it’s curation research. This content is worth your time. Want some help with your content curation strategy? Then check out these useful resources:
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