Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 12/08/14
actionable marketing guide
Dear , The holidays are a time for going out to celebrate. While in Sanibel, Florida, my husband and I ate at a local fish restaurant called Timbers. It’s a popular priced, nautical themed restaurant with a fish market and bar attached that serves food and drinks. We called to make a reservation and were told that they didn’t take reservations but we could call a half hour before we arrived and our name would be put on a list. Since we had eaten at Timbers earlier in the week and chatted with the waitresses and the manager, I asked to speak to the manager. He remembered us and told us we could have a reservation. The restaurant was empty when we arrived. Ignoring our reservation, the hostess just seated us. When the manager stopped by, we told him that the lack of reservations was a turn off. He said that it was the owner’s idea. The owner didn’t like reservations since customers might be disappointed if their table wasn’t ready within 15 minutes, a problem during high season. Here are my actionable marketing
recommendations:
How does this apply to your business?
Sometimes all your business needs is a fresh look to find new opportunities to increase your sales and profitability. That’s one of the reasons that I’m attending Social Media Marketing World in San Diego. Happy marketing, Heidi Cohen
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2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology. If you missed me at Content Marketing World 2014, then consider getting the full recording of the event so that you can soak up every expert detail and secret that was imparted.
2015 is going to be a great year for social marketers, but to make the most of it you'll need a fine-tuned social strategy. This guide is your countdown to the New Year with ten fresh tactics based on the 2014 trends expected to shape the coming year, and ways you can refine your brand's social strategy for success. Download this guide to learn:
Want to improve your content curation? Then check out my Content Marketing Institute column: How To Curate Content Like A Pro. It’s chock full of examples by my Content Curation Workshop students. (BTW—If you missed Content Marketing World, you can get the
full recording here.)
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