Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 12/15/14
actionable marketing guide
Dear , As the holidays approach and everyone is
pushing their holiday sales, publishing their best of lists for 2014 and predictions for 2015, make sure that you take some private time for yourself. Sit down with your beverage of choice and assess what you’ve done this year. This isn’t a catalog of work projects. Nor is this list for anyone but you. Regardless of whether it was large or small, write down what you did. The goal is to get a personal sense of achievement and help you see where you’ve been relative to where you want your life to take you. Include other aspects of your life like family, friends, community, health and spiritual. For example on my list, I had the opportunity to give a keynote at a CRM conference in Santiago, Chile. I extended the trip to see the Atacama Desert, an amazing experience. This was both a professional and personal accomplishment. Sometimes our goals are so big that we can’t make progress because we feel the weight of doing them crushing our activity. Instead, you have to take action on a regular basis to do the things that are important to you. In my experience they don’t happen by accident. Often it’s the small steps, taken together that enable us to make progress towards bigger goals. Most of us need to chip away, small action by small action to achieve our goals. Use this holiday time to celebrate the progress you’ve made towards the life that you want. Sometimes all your business needs is a fresh look to find new opportunities to increase your sales and profitability. That’s one of the reasons that I’m attending Social Media Marketing World in San Diego. Happy marketing, Heidi Cohen
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Mobile devices, smartphones and tablets, have changed our lives. As a result you need to plan your 2015 mobile marketing NOW!!! Skip the kisses, I’ve got to check my smartphone according to Touluna (August 2014). Continue reading
Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as
starting their first jobs, getting their first home, and getting married that involve major purchases. Continue reading What the Pros Do To Boost Content Reach (But Do Not Share)Posted on December 12, 2014 by Heidi Cohen in Content Marketing 5 Expert Content Marketing Tricks To Extend Your
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Content marketers are always on the lookout for new tricks to engage a larger audience. The major challenge is to consistently break through and attract both dedicated and new readers in an increasingly competitive environment where time is readers’ most scarce resource. Continue reading 2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology. If you missed me at Content Marketing World 2014, then consider getting the full recording of the event so that you can soak up every expert detail and secret that was imparted.
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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