Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 11/24/14
actionable marketing guide
Dear , With Thanksgiving fast approaching, I want to take this opportunity to thank you my loyal readers. I appreciate your continued readership and support from the bottom of my heart.
Among the things for which I’m thankful are:
Regardless of what’s on your table this week, may you always be blessed with treats, especially the love and support of those in your life who make waking up every day worth it!
Wishing you and your family a safe and happy holiday. Happy marketing, Heidi Cohen
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Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk. To understand the disconnect between social media engagement and driving business results, examine these 3 data points: Continue reading 200 Million Reasons Your Business Needs Instagram15 Instagram Social Media Tactics To Extend Your Reach
Instagram, the mobile visual social media content platform continues to grow. With 200 million monthly active users posting 60 million photos daily, Instagram attracts 1.6 billion likes per day. Continue reading Use Twitter To Supercharge Your Holiday Sales14 Twitter Holiday Tips To Beat Your Competition
Is Twitter integrated into your 2014 holiday marketing plans? If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner. Because over 50% of UK users turn to Twitter to discuss what they’re doing RIGHT NOWaccording to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology. If you missed me at Content Marketing World, then consider getting the full recording of the
event so that you can soak up every expert detail and secret that was imparted.
You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies
you must master to become a global marketing guru. Leverage your marketing content fully across global markets to win the hearts and minds of international customers. OptinMonster Black Friday Deal Starts TODAY Use the coupon code BF2014 to save 35% off all OptinMonster plans!
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects. OptinMonster is fast and offers the best support in the market. In short, this is the best WordPress plugin for lead-generation and customer acquisition. The sale starts TODAY and will go until December 1st (Midnight - Eastern Standard Time). HEIDI COHEN AROUND THE WEB Michael Brenner has compiled an amazing list of the Top 200 content marketing influencers and brands via B2B
Insider. Bookmark it, use it and share it. Bernie Borges has compiled a great ebook called, The Social Business Journal Volume 1. It’s chock full of useful information from top leaders like Andrew Davis, Joe Pulizzi and Heidi Cohen. Check it out!!! Craig McBreen has rounded up insights from 6 Online Marketing Superstars including Heidi Cohen!
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