Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 12/01/14
actionable marketing guide
Dear , With holiday shopping season in full bloom, find some time to think beyond the sales and rush. As I sat in my favorite knitting shop, Knitty City, celebrating Small Business Saturday with wonderful woolly purchases that will become special holiday gifts, I watched how this local shop set itself up for long-term
success. Here are 5 small business lessons I learned from Knitty City last Saturday. You too can learn from what they did:
What’s your best small business marketing tip and why? Happy marketing, Heidi Cohen
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Newsflash: B2B buyers are living, breathing human beings, not machines. While this may sound obvious, the reality is that many B2B marketers overlook this key fact when marketing to business buyers. Often, they’ve skipped crafting a marketing persona and related analyses. Continue reading How Your Business Can Thank The People Who Matter MostDon’t Be A Turkey: 20 Ways Marketers Can Say Thank You
Thanksgiving is more than a big turkey-focused meal with all of the trimmings and non-stop holiday sales. Nor is it the envy-inducing social media images portraying how great your cooking looks. Rather, Thanksgiving is a time to look inward to truly appreciate those people in our lives that give us love, support and camaraderie. Oftentimes we don’t let them know how much we care about them. Continue reading
Before the Thanksgiving turkey is even cold, we’re off to shop for the holidays. Amazon, Walmart and other big stores have their marketing, promotions and inventories set. But what gives them clout is a double-edged sword; they have to pray their plans work. But if you’re a small business owner, you have the flexibility to adapt and attract sales that go beyond a one-time great price offer. Here’s research showing where affluent people plan to shop this holiday season. Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 2 great suggestions:
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology. If you missed me at Content Marketing World, then consider getting the full recording of the
event so that you can soak up every expert detail and secret that was imparted.
There’s a reason why content marketing is exploding. Within just a few years the world has become network-connected, mobile-first, and socially-focused, and each of those massive changes altered the way buyers discover, understand and choose
products. The days of walking into a store or scheduling an appointment to begin the purchase process are gone. In-fact, according to Forrester Analyst Lori Wizdo, "…today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor." Content marketing is the tool that B2B marketers are using to move buyers, even the ones they’ve never met, through their purchase funnels. This white paper helps to answer the following:
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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