Published: Mon, 01/12/15
Dear , How did your 2015 marketing plans work last week? For many the first week of the year is like the first week of a diet. You can stay on it and avoid eating anything that’s not on the plan. Unless of course, life gets in your way as happened to me last week. Last Monday, I went to my
desk ready to tackle my 2015 plans with gusto but unfortunately life had other things in store for me. Nothing life threatening mind you but enough to get me derailed from my high expectations for my New Year’s start. As my dad used to say, Murphy visited me, referring to Murphy’s Law that
says, “Anything that can go wrong will go wrong.” So what will I do? Not let last week’s performance prevent me from getting my 2015 plans going. So this week, I’m going to pretend is the first week of 2015. What does this mean for your marketing? You have to keep focused on your goals and break your activities into small chunks that you can accomplish. Realize that this occasionally may mean you have to call it a day and start fresh tomorrow.
Happy marketing, Heidi Cohen
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The Ultimate 2015 Marketing Checklist To Guarantee Success100 Marketing Tactics: Social Media, Content Marketing and Mobile
They make New Year’s resolutions involving big audacious goals that are difficult to attain. It’s like they’re small children who believe that their fairy godmother is going to come along and bop them on the head so their resolutions magically come true. Continue reading Content Marketing Distribution: Pull vs Push (Chart)20 Content Distribution Formats
The Definitive 2015 Blog Assessment ChecklistGet Your Blog Off To A Strong Start Now
Whether your blog exceeded your expectations or fell short of your goals, now is the time for you to give your blog a fresh start to succeed in 2015. Continue reading
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2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk. I'm going. Please join me.
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there.
Please join me.
Increase Customer Engagement by Empowering Business Users to Curate Your Web Store Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users--and reduce reliance on IT-- are able to create more engaging customer experiences, and learn about the technology tools that make it possible. Get tips from leading companies for creating personalized digital experiences that increase conversions and revenue. Discover best practices for optimizing the digital customer experience by using tools that can quickly create and update digital store page templates and content. Download This Informative Webinar Now!
Heidi Cohen was included in UpCity’s Top 17 marketing articles to consider for 2015. Actionable Marketing Tip:
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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